Why Is Email Marketing Advantageous for Colleges?

by Millie S. QUALITY WORK FOR A FAIR PRICE BY JIMMY TSANDIOTIS

Email marketing is one of the most admired and cost-effective methods of marketing online. It is a direct medium of marketing communication. It provides many benefits to businesses of all sizes. Colleges can pursue their different goals of reaching out to audiences like campus promotion, market research, educating about new courses, reminders, scholarship offers, amenities, etc. It is also a solid way of building a relationship between potential students and college events brand ambassadors.

There are different formats of emails that can be sent to prospective students for the purpose of marketing. One can include college information, brochure, call to action links, and direct response tools like social media buttons, video links, and audios in the email. There are many advantages that make email marketing for colleges an excellent marketing tool.

Wider Reach

It gives you a chance to link with a large student base, irrespective of their locations. It is an effective way to improve brand visibility and earn credibility.

Instant Communication

With email, you can send your message instantly to a large list of students. You can render information about various things like fees, discounts, special events, placement programs, etc. You can gather student reviews and conduct surveys.

Measurable Results

There are digital marketing service providers that can not only assist in designing and managing email marketing for colleges but also track the quantifiable results of the efforts. They can count each and everything like, how many students opened the email, which links they mostly clicked on, and what actions did they take. This data can help them in gauging students’ interest and take improved ideas in their future campaigns.

Cost Effective

Traditional marketing methods include participation in trade shows; print advertising like billboards and banners. The cost of these traditional methods is very expensive compared to that of email. The cost of sending an email doesn't change greatly with the number of email subscribers that is the reason it is considered to be very cost-efficient.

Drive Traffic

Many times students do not visit a college website or physical institute, just because they don’t have a motive to do so. In such cases, email marketing for colleges can be a great tool to drive traffic to their website and increase on-campus inquiries. So if you are launching a new course or facility, offering scholarships, or hosting an event in your institute, you can grab potential students’ attention through emails.

The advantages that email marketing offers are many, but marketers should take care of while composing and broadcasting marketing emails. If these emails are not designed & written accurately or if the email subscribers are not opt-in the email can invite spams and it can also spoil the image of the college. It is always advisable to follow ethical practices and discuss with college events brand ambassadors about their personal point of view before going ahead.