Why Integrate Data-Driven Marketing Strategies using Kentico?

Digital marketing has become an inherent part of an organization’s promotional strategy, so much so that almost two-thirds of the organizations (72%) measure their marketing effectiveness at most times. Despite being a highly essential activity, only 17% (of these two-thirds) organizations constantly measure their Returns on Investments (ROI) from their online marketing activities. In an era when personalizing consumer data has become a key driver of many successful advertising strategies, access to big data analytics can be of great assistance to the marketers.

Analyzing an organization’s enterprise data can shed enormous light in understanding current consumer behavior along with market trends. Big data and analytics solutions have become a high priority for 54% of the organizations in a marketers’ survey carried out by Kentico. Moreover, if the organizations are able to integrate their multiple promotional channels into one single platform, monitoring consumer or market behavior becomes a lot easier.

Kentico simplifies this very task of integrating disparate online marketing channels into a single platform with its integrated Online Marketing Solution that provides marketers with a single-view of their consumer metrics. This integrated view allows them to monitor their customer preferences from emails, website, social media and mobile interactions. A few other advantages of utilizing the online marketing solution from Kentico are:

1.    Marketers can personalize the entire customer journey in real time, based on their pre-defined personas and customer segmentation.

2.    Email campaigns can be optimized with A/B tests for email and page optimizations as well as, to track campaign success.

3.    Marketers can even generate analytics reports for their social media posts from the user interface, which in turn facilitates the identification of the email or page ideal for the target audience.

4.    The Kentico marketing tool also enables a marketer or a Kentico developer to automate their promotional processes. The system allows them to easily identify the most feasible leads sorted according to their own lead scoring rules while visitor insights can be used to generate automation workflows.

5.    Sales alerts can also be set in the UI depending on the analysis of real-time  user behavior.

Additionally, big data and analytics solutions implemented by any organization to study their consumer data can generate highly effective insights on consumer buying behavior or quantifiable information on their latest products. Around 27% of the business place big data into their list of top priority activities. These data analytics further facilitate businesses to formulate strategies that are not based on predictions but rather on specifics. Big data and analytics solutions, when implemented along with Kentico, can result in the creation of highly effective marketing strategies focusing on customer personalization.

Apart from all the aforementioned features available with its integrated marketing solution, there is yet another unique feature of Kentico. The online marketers can get a sneak peek of their data through dashboard live tiles that can be customized to present real-time insights about campaigns and website at a glance.

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