Why Choose Anything Else When You Have RIKEN Tyres at Your Disposal ?

by Preston Tyrebay Auto Repair Garage in Preston

If Michelin is an empire having several brands as their subsidiaries, then one must agree that RIKEN is their apt general.

Providing tyres that fit everyone’s budget, this particular subsidiary has been able to touch the hearts of millions.

However, just to make sure you don’t get all cross after reading this, since they are a key partner of Michelin, information about the latter may be included.

So, moving on. The brand, although a subsidiary, has a rich tradition of its own. Originating from an island of automotive giants, this should not come as a surprise.

A brief description of their history

Initially known as ‘Riken-Gomu Ind’, they were a premier organisation in the 1917s. And, as with all major organisations, they decided to venture into unknown territories.

Thus, it was from this adventurous that RIKEN came into existence. Slowly, they became an exporter to the USA and then reached Europe. It was here that they, according to many, had their ‘golden period’.

The Michelin acquisition

It was in the year 1992 when Michelin saw and realised their potential. And, the fact that RIKEN could produce tyres at an astonishingly low cost appealed to them. Within a few months, the merger became a reality. Michelin now produces tyres with their American name – RIKEN.

Ever since the finalisation of the deal, RIKEN exports tyres to a vast number of countries including the UK. Some of the best Tyres in Preston are from Michelin.

Bored with all the history? Let us see what they have been doing for the last decade.

In 2014

Although popular in the UK, they had yet to seal an official agreement with a distributor. That opportunity came when one of Britain’s biggest tyre wholesalers signed a deal with them. Under heavy pressure and demand from the public, they finally concluded that introducing RIKEN would be the best possible choice. However, their products were not exclusively car tyres because the deal was to provide tyres for trucks and coaches.

Needless to say, the quality that RIKEN provided to the people of the UK won them over within a matter of months. And why wouldn’t they? RIKEN’s products came with everything a truck tyre needs. Excellent grip on all types of surfaces, outstanding braking performance and almost zero chance of aquaplaning, everything was seamlessly implanted in their products.

A look at one of their latest products

Let’s start with the RIKEN STUD2; here are some of its features:

Maximum contact with the terrain you are travelling on.
Perfect for driving on snowy roads as they clear ice that gets stuck in the grooves.
Silica compound ensures you receive the best fuel efficiency.

Together, it allows your wallet to remain heavy for a few more days.

If you are looking to use them in your truck, and don’t know where should you get them from, visit a well-known garage like Preston Tyre Bay. They always maintain an extensive range of RIKEN tyres from where you can choose the one you like.