Why and how to Build a Remote Digital Marketing Team?

Digital marketing is the need of the hour. It helps the company to reach the target audience easily in the digital era. However many companies are planning to build a remote digital marketing team because of its benefits:

1. Reduced costs:  Building a remote digital marketing team companies can save amount per employee if the employees are allowed to work remotely 50% of the time. The massive reduction in the cost is because of:

a. Reduction in real estate costs, power utility bills and office furniture

b. Do away with daily travel allowance

c. Increased productivity and happiness because of remote work- loads to fewer unscheduled absences

d. Time saved due to no travel, and lesser distractions.

2. Can hire from a wider talent pool: The Company will have the luxury of hiring your marketers from all over the country and even the world. This allows you to form a team based on talent and culture fit.  As per the report the world could be facing a global human talent shortage which is approximately equal to Germany population. Some of the countries that would be facing the major brunt of it would be the USA and Japan among others. With many people moving out of workforce by 2030 in USA, younger generations would not be equipped to fill those gaps and the solution is hire remotely.

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3. Improved workflow and productivity: No noisy workers and no co-workers disturbance because of loud noise on the other end of the desk. No long distance travelling and extra sleep – all this will increase the workflow and productivity. As per studies remote workers are able to achieve more by working at home than at their offices. Also, because of various tools and scheduling processes, you no longer need to wait for someone to send the document or ask someone about the next task as everything is online.

4. Diverse thought processes and ideas: When the entire digital marketing team is working remotely from the various parts of the globe, you get diverse perspectives. They will get unique insights of their country’s markets and would better know the target audience and thus be better equipped to suggest the robust digital marketing strategies that drive conversions.

How to build the remote digital marketing team?

Building a great digital marketing team is a key to getting results for your business.

1. Before you start looking for remote workers, consider the kind of position and their respective workloads. Post the job listings on social media handles and advertise them as open to remote working. Start the hiring process through video interview via Zoom or Skype or could also have a writing test or pre interview survey where you can evaluate a candidate’s skill in specific area.

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2. Clear expectations and KPIs: Inform the candidate about the KPIs that matter the most to your brand when it comes to digital marketing campaigns and other goals. These could be number of visitors gained or conversions due to particular campaign. Then find the tools that help you measure success on each of these goals. The entire team should have access to the data so that they can monitor progress and use the insights given by these tools to better direct their marketing efforts.

3. Make use of tools: Right tools make the tasks easier for your team be it collaboration, communication, SEO or project management. Set of tools that create an effective digital workplace for your team are project management platforms, messaging platforms, video conferencing platforms, tools for driving SEO related tasks and scheduling and sharing editorial calendars tools.

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