Which is the Best Cosmetic Brand in India?

Choosing the right makeup brand from thousands in the market can be a daunting task. Remember that whatever product you select must suit your needs and preferences. You must be extra-careful before spending large sums of money on these products. Ultimately, it is all about looking your best on a daily basis or for a special occasion.

Importance Of Choosing The Right Kind of Makeup

Before moving on to the round-up, here is something that you must know. Choosing the right brand of makeup is a huge decision that you must make for yourself. The skin on your face is quite delicate, and if you want to make it glow, you have to invest in quality cosmetics. If you’re strongly against animal testing, you must stay clear of brands that test on animals.

Here are a few brands that have launched a whole new range of makeup, from lipsticks and foundations to primers and bronzers. Let’s have a look at the list:

• Lakme

Lakme is currently owned by Hindustan Unilever which has become a top-ranking makeup brand in the nation. Prime Minister Jawaharlal Nehru founded it in 1952 because he was worried about women paying for foreign exchange on cosmetics. JRD Tata then agreed to manufacture these products locally. But Tata sold his stake to HUL, and the company rapidly grew.

HUL became the title sponsor of the Lakme Fashion Week which offers a wide range of products, and its motive is to reach every average Indian woman. Since it keeps innovating, it has new lines like Absolute and 9 to 5, which offer high-end and premium products like Lakme face wash for clear skin.  

• M.A.C

M.A.C entered the makeup market scene in 1984 in Toronto, and they have been part of Estee-Lauder Companies since 1998. Initially, the company made products for makeup artists and models, but they transformed from a niche brand into one of the biggest global brands to exist.

It is also the most socially-conscious brand with initiatives like Cruelty-Free Beauty and Back to M.A.C Recycling. It has also raised more than $86 million towards charity since 1994 with its sale of products.

• L’Oreal

L’Oreal is one of the most esteemed brands in the whole wide world.  This French cosmetic company was founded in 1909 with headquarters in Clichy. It has also been the world’s most ethical company. Besides makeup, it also specializes in skin care, hair care, and perfumes.

• The Body Shop

The Body Shop always swears by one statement: beauty inspired by nature. It is an England-based brand founded in 1976 and has a range of over 1000 products and sells across 3,000 franchised stores worldwide. The products are cruelty-free and not tested on animals.

• Revlon

If you really like makeup, then I’m sure you have at least one or two products from Revlon. It is among the most popular makeup brands in India. It also has a versatile range of makeup products, personal care products, and fragrances. This US-based company was founded in 1932 and has a reputation for being trendsetters.

• Maybelline

It is one of the most popular makeup brands in the world and a subsidiary of L’Oreal. The interesting thing about Maybelline is that Thomas Lyle Williams, a 19-year old entrepreneur, started it back in 1915.

• Bobbi Brown

Bobbi Brown is a prestigious global beauty brand that was founded in 1991 by a makeup artist-turned-entrepreneur, Bobbi Brown. Estee Lauder later took over the company in 1995 because of its massive success. This luxury brand offers one of the best quality products when it comes to makeup. An interesting fact about its Long-Wear Gel Eyeliner is that it sells more units globally than any other product.

• Colorbar

Colorbar is India’s leading makeup brand. It launched in 2005 with its specialties spread across  India, Germany, France, Greece, Italy, and the Middle East. It also has an extensive collection of makeup for lips, eyes, nails, and skin.