Articles

What's Selling? Unique Bridal Jewelry.

by Ria Karpe Brand Manager

These days my facebook news feed is filled with friends and relatives getting married. Wow! Brides with their wonderful bridal jewelry posing no less than a Bollywood heroine! Their coy faces are worthy of becoming part of a bridal season calendar.

To think of it, the specialty of these brides is their brilliant resplendent jewelry which makes them look no less than a princess or a queen! Red, Orange, Green or Yellow are the bridal colours, to top it with exquisite bridal jewelry; adds an ultimate charm which is reminiscing of the old days of kings & queens.

There is a hell lot of variety in designs and material in the Indian market. When it comes to bridal jewelry we all want it to be traditional, elaborate and exquisite.

Each Indian bride looks unique with the kind of jewelry she wears. Every bride from each part of India has some special jewelry to be worn as a necessity as it reflects the very core of the Indian age-old tradition of cultural marriage.

The Kashmiri bride flaunts the traditional Dejharoo a pair of gold pendants hanging on a gold chain through the holes in the ear lobes!

The Rajasthani bride showcases a typical bracelet called the haathphool. They spread over the hand of the bride as a beautiful ornament.

The typical Maharashtrian bride wears the seven pearl studs and green bangles considered to be very auspicious for any function with Toe rings, pearl and bead nath (nose ring).

A seven layered long chain called Satlada with the matching head ornaments like Jhoomer and a Maang Tika, a flower shaped Anghoothi and a broadened Kundan Choker are the most obligatory items for a Nizami bride.

Kanta Abushanam - a tight necklace close to neck, Mukku Podaka (nose ring), Papidi Billa, Vaddanam, studded bangles are the unavoidable traditional items for an Andhra bride. They are very famous for their lace and filigree work in jewelry which is in full rendering in their bridal collection.

Raakkodi or Naagar, a stone-encrusted piece shaped like a five-headed snake with a swan in the centre, Jadanaagam a hairpiece that follows the shape of the plaited hair in an entwined design, conventional gold ear studs i.e. Kadukkan (single-stone), Kamala (lotus-shaped with rubies or diamonds), Jhimiki (bell-shaped ear-drops) are the favorites of a Tamil Brahmin bride.

All these traditional unique jewelry are all available online in a variety of latest patterns, a mix of traditional and modern look with pieces of pearls, polki and kundan in synchronization with paisley work. Beaded jewelry in the form of colorful paddy, glass and porcelain beads with gold as the base form of jewelry.

Rajasthani art form can be seen in every nook and corner of an Indian Baraat, all due to the availability of affordable heavy jewelry in the form of Meenakari with the use of different colored enamels used in the engravings of elaborate jewelry pieces. Kundan works with pure gold which are popularly embedded with precious gemstones and Thewa work which includes the application of gold on glittering glass materials.

So it won't be an ironic to say that, the ancient renowned silk route is going to be replaced by the jewelry route to the western world wherein the West is going to go bankrupt for Indian jewelry style and all kudos to the Indian artisans and designers!


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About Ria Karpe Freshman   Brand Manager

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Joined APSense since, October 31st, 2012, From Mumbai, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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