What You Need to Know About the Basics of SEO Friendly Web Design
by Saeed Maroof Web DesignerIt
isn’t enough to have a visually stunning website. All those
stunning graphics will not attract your target audience in large
enough numbers for you to get a return on your investment. You need
to ensure that your website can be easily found. There is no better
way to do this than making it more visible to search engines.
Search
engine optimisation (SEO) is a term used to describe the process
through which websites are made more visible to popular search
engines such as Google, Yahoo and Bing. There are various tools and
methods of making a website SEO friendly. The following are some of
the basics.
Effective use of keywords
It
takes more than just selecting the right keywords for your website;
you also need to ensure that they are used effectively. Effective SEO
web design UK
will
ensure that keywords are spread throughout the website. The keywords
should be used in page titles, subheadings, in the main body, text
for images and just about everywhere else.
The
keywords should fit naturally into the content to avoid penalties by
search engines. They should also not be overused to avoid keyword
stuffing.
SEO friendly URL
URLs
are just as important as the content on the website. However, they
are often overlooked during the design process. A good web
design Birmingham
company
will ensure that it includes keywords in your URL to make it SEO
friendly.
For example, if you were selling t-shirts and wanted to target sports fans, you may have chosen the keywords ‘sports t-shirts’ for your website. These should be included in your URL too to ensure that it is easily picked up by search engines. The URL should be www.companywebsitename.com/sports-t-shirts/ as opposed to www.companywebsitename.com/86749002.
Use social media
An
effective web
design company UK
will
integrate social media in your SEO campaign. Ensure that the
information and articles on your website are shared on social media
websites. If this information is shared by more people it will build
trust in others and eventually draw people to your website.
SEO friendly images
Optimisation
is not reserved for text. You also need to optimise your images. Use
smaller file sizes for images and ensure that you include keywords in
the alternative text. The descriptions you use for the images should
also be relevant. Ensure that you also use relevant keywords in the
descriptions.
For more information about UK SEO Company and Online Marketing UK please visit our website: www.smlsolutions.co.uk
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Created on Dec 31st 1969 18:00. Viewed 0 times.