What will be the future of commercial videos?by Pushpa Srivastava Executive
If you ask me what will be the future of commercial videos? So that will change a lot. New technologies are shaping digital marketing. Previously there were not many tools to show commercial videos.
When it came to television, you had a hard time showing a commercial ad. It cost you a lot of money to make that video, and it cost a lot of money to get it on television. On the radio, we could only reach through the medium of sound. We have to break all those old traditions and leave them behind and adopt new technological methods of marketing. Now the internet world has given the world a 5G network. Telecom companies are also giving you internet data for very little money.
With all of this in mind, the trend from digital marketing to social media marketing is set to grow exponentially in the next few years. You can use social media during this period for commercial video.
Now I conclude that social media are the best commercial video promotion platform in the future.
1) Social media -
Half of the world's population uses social media. And in the previous year, in 2019, the number of Internet users has increased by about 350 million. If you think about it, you will understand how social media can be a lifeline for commercial videos in the future.
There is a social media platform like YouTube. You can start your brand's channel on YouTube and post your commercial videos on it. In the United States alone, 74 percent of the population uses YouTube. And people get more useful information on YouTube, so people are more attracted to YouTube. You can show your synergistic ads through Google ads.
Instagram is a social media platform used by the youngest generation in the world. Instagram is now the fastest growing social media platform in the world. You can point your target audience through Instagram. We can increase awareness of your brand.
If you increase the visuals in your video, if the body language of your character is positive, the font of the writing is attractive, then people will be attracted to your video. And one of the new feats brought by Instagram is Reel. It is expected to launch in the US in the first week of August. All such new features are currently being launched. All you need to think about is how you can use it now.
Over the next few years, social media marketing agencies, digital marketing agencies will grow exponentially to promote your brand.
2) OTT live streaming videos -
It includes all sites like Netflix, Amazon Prime Video, Hulu, and so on. Netflix now has 193 million users. We can subscribe to it by taking paid membership. This will allow you to publish your commercial videos in the future, in large amounts. You don't have much choice for TV ads and you have to pay a lot of money. Even OTTs are telecasted on smart TVs.
The future of commercial videos lies solely in the hands of social media. And these are the platforms that will bring the commercial video industry back to its golden days.
Created on Aug 10th 2020 05:31. Viewed 61 times.
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