What to do for Improve Your Sales Meetings ?

by David Jones Digital Marketor

Preparedness is a sale 101. No leads can be converted without thorough preparation for a sales meeting. And most sales professionals understand this. However, the product itself is unclear. Either due to lack of training or clear communication, many sales professionals use the wrong practices.

Just arriving with an agenda and business cards, confirming a meeting in advance, or researching the person you meet can do it all. While these things seem obvious, they are necessary to create a good first impression.

Sales professionals typically spend about 19% of their time in sales meetings. It's about one full day a week. In general, agreements are not closed at the first meeting. According to a study by Marketing Wizdom, only one of the 50 contracts was closed during the first meeting. In this case, handling the small details is necessary not only to turn around but also to get to the second meeting.

Here are 6 ways to improve your sales meeting preparation to get closer to concluding a deal:

Research

Spend time getting to know the company, what they are doing, what they are trying to achieve, who they are working with, and the benefit they would get from working with you. Understand their market to avoid getting caught. You don’t just have to research the company, but the people attending the meeting. Starting meetings on common issues can be a good icebreaker. At the end of the day, we are all human, and making a connection is more memorable than the facts. A good way to start researching is to find it on social media. LinkedIn can be the best bet to keep your conversation professional.

Do you have an agenda

No matter how simple the discussion, always prepare an agenda. Simple outlines in speech points set you apart from your competitors. Bring a paper copy for yourself and everyone else in the meeting. Being able to look your conversation points down will guide the conversation and help you stay on track.

Check the pitch

While this may have been perfect now, it will take time to check the sales height. Ask colleagues and friends for feedback. Remove parts that don’t matter or make no sense. It is common for pitches to become a "cliché" with unnecessarily added keywords. Comments like “forward thinking”, “synergy” and “dynamic” all sound good, but what value does it add to your pitch other than your word.

Prepare your question

Getting a lasting impression definitely requires getting to know the audience and improving the pitch. However, that is not enough. A good meeting is interactive. While customers are expected to ask questions at sales meetings, you should have your own set of questions. If you have any questions, the customer knows you won’t leave the stone unturned while preparing yourself. Sometimes the effort makes the best impression.

Practice

You may have been encouraged to practice all the important things in life so far, but suddenly in terms of work, you are expected to be perfect the first time. This is an unrealistic expectation of yourself. Hold a training meeting for important clients and smooth out rough edges. You are much more confident for the actual meeting.

Sleep well

This may seem obvious, but many sales professionals skip sleep while waiting for a big meeting. Getting 8 hours of sleep will help you feel refreshed and relaxed at the sales meeting. This will help you stand out, look confident and confident.

Try these tips before your next big meeting, and you’re sure to take this opportunity!