What should your online marketing company be focusing on?

by Reena Mehta digital marketing

The online marketing scenario has evolved over the years. Google has changed the ways it ranks pages and sites and user behavior is also changing with progressive generation. There is a continuous study to gauge what makes the new customer tick and what makes him commit. Add to that the usual new technology: new hardware, new software and new trends. If you follow all the above, then you risk lagging behind. The trick is anticipation and being one step ahead, but here lies another risk. That of adopting the wrong trend which may get ignored in the long run.

However, it always pays to draw up a strategy. So what are the trends you should be focusing on?

Videos

If you haven’t jumped on this bandwagon, please do it right away. Most users prefer looking at videos as compared to reading information. The transformation from TV to online may not be complete, but the number of online video content users is increasing. Your information and advertisement should also be in a video. You should know that Youtube is the second most popular website and rapidly catching up to Google search engine.

Responsive websites

In case your website is not responsive then you can wave your online business goodbye. Get a responsive web design company today. That is someone who will convert your website into a fluid entity that flows easily into any device namely handheld. Handheld devices are not the future they are the present. Most users log in on the web via their phones and tablets. If your website does not load onto their devices quickly and efficiently then you risk losing that customer forever. If you listen to digital marketing prophets desktop websites are a thing of the past!

Digital assistants

The online marketing company usually focusses on Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising and that is all very good. However, you must now realize that digital assistants like Cortana, Siri, and OK Google are integrating information from the web in different ways and you website should be accessible to these new formats.

Virtual Reality

These are the trends that are emerging right now. Over the next few years, we will find devices that give virtual reality experience and will take the user experience a couple of notches over the top. Gamers are not the only ones who will benefit from 3D experiences. It may change the way people look at content. In which case, advertising and marketing will have to focus on these devices.

Wearable technology

Wearable ‘smart’ devices and ‘internet of things’ will take on many features that users may start using for content. Marketing may become a different ball game. Targeting customers who wear these devices could become much more focused.

The trends seem to show a direction. That of devices becoming smaller and virtual technology taking over. Maybe it will take more time than anticipated. One thing is certain, however, and that is the traditional marketing strategies are being thrown out of the window. The technology is changing and the users are changing. The big advertisement question is shall we follow the trend or influence it?

Sauban P is a content writer with TAJ24.com and an avid blogger. He writes articles and blogs about everything in general including venting out frustration on a bad day. He has a long history with print publishing and has been involved with many famous publications in the Indian market.