What Makes WordPress a Powerful Content Management System?

by Anannya Agrawal professional trainer for mobile and web applicatio Since its launch in 2003, WordPress has never stopped growing. Today, it powers 34% of all websites, with more companies considering the pivot to WordPress for their websites and wondering what makes it such a powerful software? Have a look at the top 10 reasons.

1.WordPress Enhances User Experience
When WordPress themes and plugins come together, they are capable of creating the most stunning, professional and user-friendly websites. It is what sets the user experience apart.

2.WordPress Helps You Create Attractive Permalinks
Editing your website’s permalink is made easy with WordPress. You’re able to create something that reads well, rather than staring at a URL with atrocious characters. The best part about it is that you can also add keywords to your URL. Serving two purposes in one, it not just looks good, but adds to your search rankings.

3.Manageable Metadata
Meta titles and meta descriptions help search engines decide if your content is relevant and useful. It helps search engines crawl into your site to understand what your website and web pages cover. By adding relevant keywords to your metadata, there’s a higher chance for those keywords to start ranking. And with a site built on WordPress, meta plugins such as Yoast SEO come in handy to add metadata in just a matter of minutes.

4.Effortless Image Optimization
Images play a significant role in your web content to capture the attention of visitors. Capable of conveying complex messages in the blink of an eye, they make reading content a lot less mundane. They’re also powerful tools for SEO and WordPress that let you optimize your images for better rankings. With WordPress, a plugin automatically creates alt text for your images. It also enables you to resize your photos to bring down the page’s slow load speed.

5.Say Goodbye to Slow Load Times
Page speed significantly affects Google SERPs, especially in mobile search. Not only does it frustrate users, but it also gets your Google rankings to drop. With the fantastic plugins that WordPress uses, your site will stay up-to-speed. Using the image optimizer plugins, compressing PDF documents and past images is made easy, which ultimately improves your website’s loading time.

6.User-Friendly is the Way to Go
With mobile usage hitting the roof, creating a more substantial online presence is only possible when your website is optimized for mobile use. When using WordPress to power your website, there’s not much you need to do. The readily available themes are already optimized for mobile use.

7.Build Your Social Media Marketing Strategy
Social media is another excellent platform for you to market your content on. Being one of the best places for your brand to gain recognition, it helps a great deal in boosting online marketing. With the customized social media feature that WordPress offers, users will find it easier to share your content. Additionally, adding the social media feature to your website allows readers to share your website content effortlessly.

8.The Pros of SEO Plugins
Optimizing your website for better rankings is simplified with the use of WordPress. All it requires is the installation of the right plugins. Here’s a quick look at some of the best SEO plugins:

•Yoast SEO
With Yoast, you can optimize your content that is centered around your focus keywords. It helps you create content that improves readability for both humans and search engines. Along with that, it provides you with SEO title and meta description templating.

•Google Analytics
With WordPress’s powerful and easy-to-use Google Analytics plugin, you need not physically leave your WordPress dashboard to check your Google Analytics reports. Instead, you can effortlessly check the pages that received more traction along with their statistics. Besides, you will also be able to see how many clicks your ads receive.

•Google XML Sitemaps
With the plugin in place, you can create complex XML sites. Every time you publish a post, the plugin notifies the search engine of the new content you push out. With a simplified site structure, search engines can easily crawl into

9.Easy Integration with Other Software Tools
Apart from the above-listed plugins, there are several other tools that WordPress allows seamless integration with. One of the well-known ones includes ConvertKit. The tool helps you create the best email campaigns, landing pages and forms. Besides, Sucuri is one of the best software applications for all your emails, documents and spreadsheets. The use of these software tools helps you boost your engagement and can help improve your rankings even further.

10.SERPs and WordPress Stick Together
We’re sure you agree that WordPress is the best platform for SEO. It’s a platform that offers you a range of SEO-friendly themes, plugins and tools.

WordPress has been around for a very long time and a good reason. Dominating the CMS world of today, it’s the most popular software on the market for both blogging and non-blogging websites. If you are looking to give the tech space a shot, then considering a content management training course will be truly beneficial to understand how the connected world of today functions.

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Created on Dec 28th 2020 06:33. Viewed 256 times.

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