What Makes A Trademark Registration So Important For Business?

by Dennis White Consultant

Are you starting a new business and want your company name and logo to be secure from the copyrights? Applying for federal or state trademark protection may be the right choice for you. Well, if you just need to run your small business like a barber shop, you don’t really need to register your trademark. However, if you want to make a whole chain of your barber saloons, then you must consider getting a trademark for your business to stand out from the competitors.

What are the core benefits of registering a trademark?

Although unregistered trademarks used to sell goods or services may be protected by some laws, if someone is copying or sabotaging their work, the burden of proof is even higher. Registered trademarks provide additional protections for business owners, including the presumption of ownership, and eliminate the burden of proof.

· By registering a trademark, you guarantee that your trademark is not similar to any other registered trademark. If you accidentally infringe on someone’s name or trademark, the trademark owner can sue you, charge legal fees and fines, and you can lose all profits from the unregistered trademark.

· You may also be forced to pay compensation to the trademark owner. If you need to change the company name or create a new logo in the future, you will lose even more money on the new marketing materials. You may also lose customers due to confusion about products or identity.

· Getting your trademark registered by a reliable trademark registration service provider ensures that no other company owns a similar trademark and gives your company the exclusive right to operate and sell under that trademark.

· Your brand can also give you the right to sue anyone. After registering the trademark, you can register the trademark with the US Customs and Border Protection to ensure that you will not import counterfeit products.

· You can use the "®" symbol next to the brand, which means your brand has been registered nationwide, which will improve the company's reputation.

· If your business wants to expand to other countries/regions, you can use federal registration to register foreign trademarks.

Where to find a lawyer to get a trademark for business?

You can find tons of lawyers and attorneys online who can help you get your trademark registered. For information on all trademarks registered with the United States Patent and Trademark Office, please visit uspto.gov. You can do a research to make sure there is no brand similar to yours.