What Makes a Good Medical Website for Doctors?

by Kevin Winter SEO Consultant

A good website for doctor is one that achieves the goals of the website owner as well as the goals of the patients of the page. The goal of a medical website is to have a user add web design and SEO services to a shopping cart and then complete these medical services. The goal of a medical company's website is to have someone call, email, or message about project opportunities. The goal of a healthcare dealership's website is to have someone call, email, or message about a listed car or truck. In order for the goal of the website owner to be reached, the healthcare website needs to have clear navigation and purpose, relevant and original content, good trustworthiness/security features, responsiveness/fast medical website load speed, and modern design. The article will define what makes a good healthcare website by discussing what a user needs in order to have a good user experience.

Sticking to the proven menu assembly with the logo in the top left and the menu on the left side or in the middle of the page is usually the best option as the shape will not complicate your patients. The menu should usually have a 'Home' menu choice on the leftmost side of the page. Even though it may appear obvious, keeping the menu structure reliable across all pages and devices is very significant. Having too many levels of links is also not counseled. To reach the medical website owner's goal, the menu should be organized with a strong purpose to update the user and lead them to the desired health goal.

Even though many medical website owners may wish they could place a large 'Buy' button on the first page of their medical website and have every visitor buying, providing valuable content to patients to help them make well-informed choices is the best option for both patient and medical website owners. Creating unique, valued, and interesting content that is shared by users can turn a medical website into a valuable asset that consistently brings in new patients and is what makes a good medical website for doctors.

Good trustworthiness/security features are also what makes a great medical website as a patient is going to want to be assured their credit card and other personal information is kept safe. For a medical business, using HTTPS is necessary to safeguard web purchases. Providing a clear privacy report that details how a user's information will be used is also significant and some social media platforms won't let you to purchase advertising without it.

The next significant part of what makes a good medical website is making sure that your medical website is responsive. Responsive web design for doctors is an approach where healthcare websites render well on a variety of different devices and screen sizes. Some medical business owners who try to create their own healthcare websites or have one created inexpensively end up with a site that does not function well across different devices. Another issue can be fast medical website load time. Some healthcare businesses have medical websites that take multiple seconds to load and can take even longer on a mobile device. Unless a website is functioning as sophisticated software, a modern health website should not take multiple seconds to appear.