What is White Label Credit Card Processing?

As you look for a credit card processing service that meets your needs, you may come across a number of terms that you don't understand, making it difficult to choose a good service for your business. One of the most difficult terms to understand is "white label credit card processing service." What exactly does it mean, and how can you tell which companies meet the criteria for this term? This quick guide can assist you in making the best decisions.

The Basics

While credit card processing is complex, it is simpler to understand than you might think. Your customer uses a credit card to pay for your goods or services. When you use a credit card, it is routed through your processor to the acquiring bank, which then forwards it to the credit card network, which forwards it to the issuing bank. Once authorization is granted, the process is reversed. Your processor, on the other hand, is critical to what happens at each stage of the game.

Choosing a processor frequently entails selecting from some of the industry's biggest names, but the reality is that the market for processors is growing, and in some cases, rapidly. What is the cause of the expansion? White label credit card processing services, also known as branded credit card processing.

Understanding the Idea

In the most basic terms, white label processing means that a company can offer payment processing services under its own brand. Instead of using a well-known processor, a business selects a white label online payment gateway and then adds their brand to that solution. For many businesses, it means an additional potential service avenue as well as a better image and reputation. Assume you provide turnkey business technology services to brick and mortar retailers. The ability to offer credit card processing to those same merchants and take a cut of their sales is incredible, and white label credit card processing services allow you to do just that.

Are There Drawbacks?

There are numerous advantages to being able to provide a service like this one. It can help you grow your customer base and brand, as well as build genuine relationships with your customers. However, as with any benefit, there are drawbacks. If you're a payment processing provider, potential issues like PCI compliance remain on your shoulders, and you're usually stuck with what the other company has to offer. You can customise the look and feel of your users' interfaces, but there isn't much else you can do.

Is it Right for Me?

This could be a great option for your company, but you must first select the best white label credit card processing companies to help you narrow down your options. SifiPay has a fantastic White Label Partner System that you should definitely look into.

We have a payment system that has already been certified by all of today's top credit card processors, and you can work almost seamlessly with processors both on the front and back end thanks to a unique interface. You can change the colours and graphics on your site, as well as the applications that are used. You can also personalise your company's communications and any collateral materials you provide. Do you want to share your solution with others? We have lead tracking, sales materials, and a variety of other services available to meet your needs. We even provide unlimited free support.

White label credit card processing services can provide your company with some very useful options. If you've considered reselling in the past or are simply looking for a new way to promote your brand, this could be the option for you. It's a great way to build customer loyalty and flexibility into your business right now. It may even result in higher levels of client satisfaction.