What is the scope of digital marketing certification courses in 2021?

There is a huge scope for digital marketing in the year 2021 because all the frontiers and spheres of digital marketing are expanding rapidly and making huge advances.

At the start we would like to inform the readers that the valuation of the digital marketing field is at 400 billion dollars and is rising by 10% every year. This valuation has been calculated by experts such as industry analysts and market pundits who have been watching, observing, and studying the field of digital marketing for several years since its inception.

Also, the field of digital marketing is expanding at the rapid pace of a forest fire. It has made big inroads into every sector and industry of the world. Now businesses and organizations in all the sectors and industries of the world rely very heavily on digital marketing. Careerera’s digital marketing certification discusses these inroads in more detail.

Impact of the COVID-19 pandemic -

A large majority of this growth has been driven by the arrival of the COVID-19 pandemic. Since the onset of the pandemic there has been a wide-scale movement away from brick and mortar stores and retail units towards online distributors.

Now every business and organization which peddles any kind of product or service is expected to have an online website where clients and customers can browse and peruse the product or service and purchase it without ever having to visit a brick and mortar store physically.

Websites like Amazon have become the norm and now clients and customers expect such high-class online service from every business and organization. People are simply not willing to risk their health and their lives in visiting brick and mortar stores physically, even though they are aware of the advantages which such physical browsing and perusal carry.

Benefits of a career in digital marketing -

1. Easy to target audience -

The modern digital marketing tools make it very easy to target specific sets of audiences. These specific sets of audiences are called demographics in the language of digital marketing. So a digital marketer can craft his advertisements, media content such as videos and images, and even entire digital marketing campaigns to target specific demographics.

This helps the digital marketers in focusing on a specific set of preferences, likes and dislikes, and consumer psychology. They are able to attract these groups of people such as middle-aged people, old-aged people, youngsters, working professionals, medical patients etc. With their targeted digital marketing campaigns.

2. Low Investment, high returns -

-The field of digital marketing entails very low investment but gives very high returns. The modern digital marketing tools and techniques allow digital marketers to craft very sophisticated, attractive, and creative advertisements very quickly but do not entail any large costs. One can learn how to use these tools and techniques by getting Careerera’s digital marketing certification online.

However if one were to take the path of traditional advertising and were to erect billboards, place advertisements in newspapers, and create advertisements for the radio and the TV, it would entail much higher costs than digital marketing. 

3. Able to reach mobile users -

Perhaps the biggest advantage of taking to digital marketing is the ability to connect with mobile users who are using the massive online digital platforms such as Facebook, Twitter, Google play store etc. These users represent the largest digital demographic and are an invaluable source of attention and income. Digital marketing allows businesses and organizations to reach them through their campaigns.