What is the difference between SEO and PPC?

When you list about various professional ways of marketing, then you will probably get two types of results: organic listings and paid listings, which are commonly based upon SEO and PPC campaigns. Here are some of the common aspects distinguishing between PPC and SEO:

1. PPC listings are all about paid listings where as SEO campaigns are one aiming to boost your website's ranking in organic searches. Both the columns populate with the help of similar search terms, however they are not interrelated. SEO increases your positioning in organic listings moreover, PPC enhances your ranking in paid listings.

2. Another vital aspect to differentiate between the two terms is that the traffic coming from SEO (organic) is free whereas the traffic created from PPC (Pay per click) is not free, that is you have to pay a charge per click. This might be also the reason why most of the times you see the terms organic search engine listings and paid search engine listings; also referred as paid search advertising.

3. The organic traffic brought by Search Engine Marketing (SEO) is much more in comparison to PPC traffic, therefore if you are able to manage your web site fir the different keywords you want, then probably you will get higher traffic than paying for those keywords. The main reason behind this aspect is that, when you are listed amongst the top 5 rankings, then you can expect to have a regular flow of traffic visits 24 X 7 without having to incur any cost; as the actual number of the traffic visits depends upon how renowned the keyword is.

4. Moreover, if you compare the cost of the first page positions for Search engine marketing traffic and Pay per Click traffic, the organic traffic is considered to be much better. There are various studies suggesting that PPC advertisements get higher clicks than organic advertising, although this also results in a higher cost.

5. Neither SEO nor PPC is easy to use, if you do not possess the required knowledge and experience. SEO is a process utilizing a lot of time and effort, moreover it might take several months or even years to rank for certain terms or not position at all. On the other side, if you aim to obtain some good results with Pay per Click marketing, then you have to either take a course or recruit a PPC expert to advice you or you will lose only some hundreds of dollars before learning how it works.

6. The bottom line is that if you need to use both PPC and SEO as a vital part of your advertising campaign. As PPC can bring you faster search results, therefore you can run a PPC campaign and test converting keywords better and then trying SEO to position for those keywords. Use Pay per Click advertising when you possess a high converting product; SEO when you have restricted funds to expend on marketing.

Author of this article is a profound writer. He often writes about Internet marketing strategy. Read this full article here to understand the difference between Pay Per Click & SEO.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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