What is the Coalition for Better Ads?

Introduction

Online ads are annoying, disruptive, irritating and dare we say it, nosy. They seem to know too much about our daily lives, choices, emotions and feelings. Moreover, social media collects a ton of information about us and sells it to marketers so they can target their advertising. However, this isn’t really appreciated by people, who believe it is a violation of privacy. But there’s a catch here!

If Google, the internet and other online facilities are to remain free, they will require to be supported by advertisements. The Internet gives us a free platform to exchange ideas, talk to people from across the world, and act as a repository of helpful content for all peoples everywhere. But ever thought who pays for it? It’s managed by companies like Google, Twitter, and Meta who depend on advertisers to foot the bill for servers, networks and infrastructure. So, indirectly, advertising helps to support free valuable and helpful content, robust and healthy journalism as well as social connections.

But if users quit using the Internet because of nosy, disrespectful ads, who loses? Everyone. Social networks, small businesses and users themselves lose a lot. Laypersons will have to enter the dark web for their ad-free information. Hence the Coalition for Better Ads was formed by several large corporations like Facebook, Google and Microsoft.

This SEO company in India delves deeper to answer this question.

What is the coalition of better ads?

The Coalition for Better Ads was formed by international trade associations and companies like Facebook, Google, and Microsoft, involved in online media, to improve the Internet user’s experience of ads. This association set up the Better Ad Standards for online advertising.

The Better Ad Standards undertook a survey and found out directly from consumers which are the most annoying and disruptive ads that they see online. Some of the most annoying ads are:

• Auto-playing video ads with sound

• Prestial ad with countdowns

• Pop-up ads

• Large sticky ads

• Flashing animated ads

• Full-screen scrollover ads

• Ad density higher than 30%

Hence, recently Google has talked about the landing pages having better ad standards. If the ad leads to a page that does not comply with the Better Ad Standards, Google will disapprove the ad. All advertisers on Google will receive a notification regarding the same. They need to comply by October, meaning they have one month to straighten out their entire ad campaign set up.

Conclusion

Therefore, now that you have some idea about the Coalition for Better Ads and you understand why there is a need for advertisements on the Internet, you can trust an SEO company in India to help you run advertisements in the right manner.

Such a company keeps ahead of the trends in advertisement and ensures that your landing pages will be running compliant to the mandate set up by the Coalition. Both advertisers and users benefit from adherence to the same. Therefore, run ads carefully from now on!