What is PPC?

by Aditya Jawla Digital Marketer

What is PPC?

PPC (Pay Per Click) advertising gives opportunity you to boost your business into the highest positions on search engines result page and on display sites. PPC gives you to focus on your ads to the audience you wish.

It generates a lot of views and eventually sales of the merchandise that you simply are advertising for.

Now a day a lot of e-commerce company is using PPC service to sell their product. It provides an instant result. You do not have to wait for the result like an organic result.

Every time the ad is clicked on. We have to pay the ads low fee. but within the theme of things, these payments appear minute. for instance, if we have to pay $1 to google whenever somebody clicks on the ad, on the other hand, you create a $500 sale then the profit you create is certainly worthwhile.

Running a good PPC campaign takes a great deal of research:

As an advertiser you have to choose the right keywords, location, display ad if need, evaluation, and putting in place correct PPC. And landing pages that are good for making conversions for your business.

If your google ads and landing pages are helpful to the audience than search engines reward you by charging you less for ad clicks.

(Since October 2018 google provide you insight info of two landing page that’s mean that you can get the information of two landing page of your ads)

PPC Analytics:

Analytics tools enable us to see the CPA (cost per acquisition) of our PPC campaign. Analytics also track return on investment(ROI).

The cost of PPC can rely upon what your business ads are for. So as to show the ad on search engines result page advertisers bid on the keywords.

Advertiser, that is associated with the merchandise or service they are attempting to boost your ads.

For instance, if we are a cat walker then we will bid on keywords like “cat walking”, “cat walker”, “cat care services”. Bid prices can rely on the cost of ads for a spread of reasons like however famous the keyword is.

For instance, the car industry has a number of the most high-priced keywords in PPC as a result of the search volume is so high.

In order to achieve revenue from PPC. it's vital to stay a detailed eye on your campaign. Once we see how keywords are growing.

We'll begin raising bids on that acting keywords and pause poorly acting keywords that have caliber scores.

If you are Continuing to manage your PPC campaigns. and you making sure that the keywords. you are using target word to the right customer will ensure a boost in potential customer interest on your site.

Last but not least:

Google Ads account shows the data of the audience, their behavior, and Conversion. Which means that you get the insight information about the audience’ location and their behavior and their activity.

So contact us for Search Engine Marketing.

By: Aditya Jawla