What is PPC?

by Meghna Yadav Seo Developer | Digital Marketing | Digital Unlock

Pay Per Click marketing or popularly known as PPC marketing is a mode of marketing that allows marketers to pay only when their ads get clicked by an internet user. Popular search engines make PPC advertising available on an auction basis. The highest bidder generally gets the ultimate position on the search list. You may have to pay the search engine most effective after a user has clicked your PPC and visited your website. The amount of payment will be trivial considering the fact that a visit from your potential customer is worth more to your business than what you have to pay the search engine. Make sure before starting PPC, the website should meet the Guideline as per PPC and my advice, a website should be SEO-Friendly, so get the best digital marketing company in Dwarka.

Now, let's take a closer look at why PPC plays such an important role in the area of digital marketing.

• You can start to generate targeted traffic within a few moments of opening the account

• Unparalleled ability to adjust to market conditions and changing customer interest

• Generate highly targeted traffic on your website at a fraction of the cost of any other form of marketing.

For PPC on GOOGLE

To run PPC on Google Search Engine, Google Ads (AdWords) is tools offers by Google. Google Adwords program which allows advertisers to advertise on numerous websites.

For PPC on BING & Yahoo

To Run PPC on Bing and Yahoo Search Engine, Microsoft offer Bing Ads.

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