What is 'Follow Up' in Email Marketing?

by Prasanth Kallay Internet Marketer

Email marketing is a very effective method of marketing because you get the chance to reach your potential customers very quickly. In the first instance of email marketing as a marketer you would send your first email to the prospect introducing him or her to your list. In fact you would do well to welcome the prospect to your email list.

In your next email you would tell the prospect about the pros and cons of your product or service so he or she can get a bird's eye view of it. Then you follow up your prospect with another email to make the prospect think more about your product. This email is called 'follow up' email.

Follow up emails have to be very carefully drafted in the sense that they should not be emails with sales pitch content. Instead they have to be drafted with intelligence thereby making the prospect look for more and more information about the product or service from you. A good email marketing provider does give your ample training in this aspect.