What is Email Marketing

The action of sending a promotional message to a bunch of individuals, with the help of email is called Email Marketing. It can be said that each email delivered to your targeted audience or present client is known as Email Marketing.

The process of email marketing is normally applied for delivering announcements, notices, business messages, ask for contributions or support, and also helps a lot in raising the brand awareness, building, and increasing customer interaction.

Marketing emails are sent on to the customers included in the current customer database and also from new leads generated for the business.

The purpose of email marketing is to improve the customer’s relationship with the merchant or retailer, build and gain customer’s trust, increasing the customer database by adding new customers and sharing a new product launch and updates with the customer.

Types of Email Marketing

Commercial emails- Commercial emails are generated according to a client's actions with a firm. These messages are generated to confirm any possible commercial transactions that can generate leads and gain revenues.

This type of messages contain email receipts, order status emails, order or purchase confirmation emails, and reorder emails. The main purpose of a commercial email would be to deliver the details regarding the activity that triggered it.

Commercial emails have a high open rate as compared to the email newsletters, Thus, commercial emails is an excellent way to market your products, sell the products and services and build a healthy email relationship with your subscribers via email marketing.

Direct emails- When an email is used just to send promotional messages like offers, informative, invitations, product catalogs, pamphlets, etc, it is known as a direct email.

A list of email addresses of current and prospective customers is made to send them direct emails.

Steps for Email Marketing

• Choose an email marketing provider you think is the best for your business, there are many email marketing providers which provides great services and will be beneficial for your business. Some examples are- Aweber, Hubspot, SendX, MailChimp, etc

• Make a list of existing customers and potential customers who you want to send your product details to. Organize them according to the location, industry and lead source.

• Prepare the campaign using texts and images and creative and unique design. You must not overdo the design, it must be simple and unique.

• After preparing the campaigns, send emails to all the customers as well as track the results. Never forget to track the results as it is very important to see how many leads are converted. You should know how many people purchased your products or availed your services.

• Don’t stop at just checking the results, examine them and develop new strategies. Know the bounce rate, locations where most leads are generated, which age group of people bought most products and also develop effective strategies for the next time.