What is a Digital Marketing Agency?by Amy Parker SEO Executive
What is a Digital Marketing Agency?
Digital marketing agencies use a blend of digital strategies and marketing frameworks to help your brand grow in popularity, revenue, and reach.
To be fair, there are technically two types of digital marketing agencies — creative agencies and digital agencies. But, the modern marketing landscape requires digital agencies to wear the hats of both creatives and strategists (at least, they should.)
What are these "digital strategies" and "marketing frameworks"?
Well, the answer really depends on the agency. At Whitehat, we combine a plethora of digital strategies (e.g., social media, SEO, website design, inbound, outbound, etc.) with best-of-breed strategies like personalisation, user experience, and lead generation.
The Roles of a Digital Marketing Agency
When we talk about digital strategies, there are a few buckets that we can throw these strategies into. Let's look at some of the roles that a Digital Marketing Company in London can fulfil to help generate results for businesses.
Search engine optimisation (SEO)
Google receives over 63,000 searches per second. In fact, 93% of ALL online experiences start with a search. For businesses, the advantages of appearing in the first or second page of Google search results is massive. 57% of marketers say that SEO results in the most quality leads of any marketing strategy, and search engine results have a gigantic 14.6% close rate (compare that with outbound's 1.6%)
But, you can't just buy your way to the top. ~80% of people completely ignore advertised Google spots. SEO involves strategies that help your business appear quicker in Google results for keywords that represent your products or services.
What's better than finding your customers?
Getting your customers to find you!
Inbound marketing involves strategies that aim to get customers onto your website/blog. Technically, inbound marketing is also used to help you generate a social presence, but most businesses find that social media requires its own unique strategy. How powerful is inbound marketing? 80% of key business decision makers want to get information from articles, not ads. And, B2B and B2C prospects go through about half of the buyer's journey by themselves!
That means that getting prospects onto your website and introducing them to your content can help you influence purchasing behaviours, which is clearly reflected in your pipeline.
While inbound marketing plays a role in awareness, engagement, and leads, inbound sales is all about conversions. But, unlike typical sales strategies, inbound sales focuses on sales strategies glued to the buyer's journey.
This means joining strategic sales practices with user-centricity to boost profits and strengthen the rest of your digital strategy. Successful inbound sales requires a thorough review of your buyer's personas, target audiences, and sales strategies to create unique, personalised sales Digital Marketing Company in Bristol solutions that help drive digital conversions.
Social media marketing
Again, social media also falls into inbound marketing. But, the power of social media is vast, and the unique nuances contained in each social platform requires a more granular approach to advertising and sales on social media.
Is hiring a social media marketer worth it?
Well, 45% of the entire world's population is on social media, and they spend an average of 2.5 hours EVERY DAY on social networks and social messaging centers. That's a goldmine of users. There's a reason that 90% of brands are actively engaged in social media — it's a virtual cornucopia of leads. Social media marketing is all about using social media to tap into those 3.5 billion prospects and converting them into customers.
Like we said, good marketing agencies will blend creative disciplines into their everyday practices.
Website design is one of the most obvious creative avenues, but social media marketing, inbound marketing, and inbound sales all require some creative aspects to successfully execute at scale.
Website design is a crucial part of your marketing strategy. In fact, two-thirds of people would rather interact with a beautiful website than an unattractive one, and 38% of people will completely stop engaging with your website if they think it's poorly designed. Well-designed websites lead to sales. Remember, inbound marketing (and digital marketing in general) is all about pushing prospects to your site.
Remember, poorly designed websites waste time and money. You don't want 39% of people decide to disengage after you've spent so much money getting them to your website in the first place.
Ad creation and execution
Some digital marketing agencies offer various ad creation and execution strategies. Since ads are such an essential part of Digital Marketing Services in Bristol, successful ads can generate tons of revenue.
At White hat, we help with both social media ads and Ad words (PPC) advertisements. Personally, we find Ad words to be one of the stronger ad avenues, and we think that thoughtful Ad words campaigns can result in massive branding and revenue boosts.
But, other agencies may use different ad platforms or offer various other advertising methods. This will heavily depend on the agency and the strategies that they use to help brands achieve success.
Created on Sep 28th 2019 08:25. Viewed 112 times.