What are the biggest influencer-marketing trends going to be in 2020?

by Anindya Bhaumik Digital Marketing $ Affiliate Marketing Manager

2020 is the start of a new decade and it is going to bring a lot of changes in the marketing world. Though the marketing purposes and tactics remain the same, the new age brings something innovative, inspiring, and pioneering and you can’t ignore the emerging opportunities of influencer marketing this year.

Don’t you see that people are looking at their smartphones every time and interacting with others through social platforms? We are living in the digital era. When you think about an advertisement, what thought comes to your mind first? Magazines or TV commercials? The fact is, these traditional marketing tactics are no more effective but with time, the marketing trends have changed drastically. Now, influencers tell something about your product on their 2-3minutes video and you have amazing feedback. Sales will increase automatically. These influencers have large and wide-ranging fans and followers and they take you one step ahead from old-fashioned methods of marketing. And you will find a massive value in your brand ultimately.

Influencer marketing is such promotional tactics that utilize influencers who can influence others with their fame, look, and personality to buy what are they advertising or selling.

Two types of influencer marketing are:

Social Media Marketing: it is a series of activities to increase online traffic through social media platforms.
Content Marketing: it is a kind of marketing by creating, circulating, and sharing posts online such as videos, blogs and social media posts. It doesn't completely promote a product but, generates interest in its products and services.

Influencer marketing is certainly a hot issue right now, but it is not new at all. Influencer marketing has been in the field since the discovery of social media sites. Celebrities, sports personalities, and leaders can take the role of influencers in their specific fields and can promote a brand or service, related to their subject.

In recent years, the influencer marketing industry has developed significantly. Businesses are spending more and more on their marketing strategies and utilising influencers to promote their brands or services. Research says, 80% of marketers find it helpful and effective to invest more in influencer marketing in 2020.

Most high-priority influencer marketing trends in 2020 are:

1: Businesses are more wholehearted to invest in this marketing strategy

Businesses are more confident about this marketing strategy and its ability to generate more ROI. So, they find it better to increase their budget spending on influencers than other traditional advertising methods. More and more marketers in 2020 are investing more in better influencer marketing strategies.

2: Instagram is becoming the most crucial influencer marketing platform

Instagram is an extremely important, worthwhile, and sought-after platform when it comes to influencer marketing. This marketing strategy uses other social media platforms, the study says, Instagram is the most important among them. it is observed that marketers who have regular posts and videos have more followers and enhanced business.

3: TikTok and Twitch are becoming a more prevalent marketing tool

Instagram can be the king of influencer marketing, but other platforms are important also. TikTok and Twitch are such platforms that have grown huge popularity in influencer marketing. TikTok becomes a worldwide sensation among teens and youth. TikTok marketing can make a brand popular within a few hours. It is a top marketing platform for influencer marketing.

Twitch, for now, it is a well-known network of top gamers and streamers used for their marketing. Over the last two years, it has grown in immense popularity. It has gained huge support and interest among users.

4: Businesses host enthusiastic influencer events

Businesses are intensely attentive to the openings that getting a lot of influencers in a similar space can bring. By arranging influencer events, products can intensify their campaign.

This includes unique events where influencers are usually invited to social gatherings or vacations. Influencer events are expensive and involve a lot of planning. When performed well, they make huge amounts of buzzing and give a product all-important exposure.

5: Influencer marketing apprehends traditional and paid marketing channels successfully

Influencer marketing is a useful tool, but is it more significant than conventional and paid marketing? Vendors tremendously agree that influencer marketing is an essential tool for marketing and nearly 90% of businesses say that the excellence of clients from it, is similar to or better than other channels.

Unlike stars, influencers are more approachable and offer superior opportunities for engagement. The utmost power of this marketing is competent in social media stars to have a powerful connection with their fans that a customary advertisement can never achieve.

6: Gamers have an immense rise in this marketing

Top-class gamers are tempting outlooks for marketers. They hold vast influence over productive audiences. The increase of streaming has intended bigger audiences than ever before, and non-gaming products are now comfortable with sponsorships in an earlier niche landscape.

Female gamers, particularly, have seen their influence rush. This demographic symbolizes nearly a third of YouTube gaming audiences and peak female gaming YouTubers have a united subscriber count of well over 20 million.

7: Businesses focus on content quality and brand safety when choosing influencers

Influencer marketing can be a complex business. The business has seen many slip-ups over the previous few years that it’d be hard to count. Influencers can be volatile. There have been some high-profile cases where a product winds up with a disagreement on its plate. That’s just about the very last thing a vendor wants to deal with when arranging an Instagram campaign.

8: More personal and long-run captions

Influencers feel like to develop stronger relations with their fan and followers, and many have found that using long-run captions somewhat allows them to attain this.

Captions make stronger relationships with their audience. Long-form captions are normally used for direct communication with followers, whether it’s through a query asking them to share their own experiences that prompt engagement.

Long-term captions become an important influencer marketing trends in 2020, particularly as businesses favour long-term relationships. Businesses want to be engaged with audiences who can make real bonds with their viewers.

What Will Be The Future Of Influencer Marketing

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