What are the benefits of professional blogs for digital marketing?

by Emily Ela SEO Analyst

The blog is a great web marketing tool for a company seeking to digitize its sales processes. Used well with an adequate editorial strategy, it allows you to target an audience that will attract customers and create a community, to promote your expertise on a subject, and to generate traffic to your products or services.

Create blog traffic

The articles on your blog and the production of content, provided you work on your SEO on Google, will be displayed for months, or even years on the search engine on a multitude of keywords related to your professional activity.

By multiplying the articles, you multiply your chances of attracting a large flow of visitors. It is not uncommon for business blogs to attract tens of thousands of visitors each month.

In the long run, this targeted traffic will be a much more profitable source of visits than keyword purchases and much more effective than mailing campaigns or other cold marketing methods. Knowing how to write for the web will be essential to retain your audience and obtain an editorial line that enhances your brand image.

Via your Google My Business listing and its referencing, you can also use the blog's subjects to distribute them on the listing and generate traffic on the blog and demonstrate your expertise to prospects who type your business name on Google.

Offer to receive

By addressing themes specific to your industry, you attract a flow of visitors potentially interested in your products and services. However, the purpose of the blog is to give before receiving. Business blogging does not usually involve direct promotion of your products and services, but that does not mean that a blog is not an effective and subtler marketing activity. Promotion is just done more passively, first answering questions and giving information to your readers.

The blog must provide its readers with new and intriguing content to keep them interested. If a reader takes an interest in your blog and starts following it regularly, you potentially get a long-term customer.

Photos, videos, and links are great ways to engage your followers and keep them coming back to your blog more often, making them ambassadors who will in turn share your content on social media. and elsewhere. You strengthen your social reach with blog content and drive new visitors to your blog through your social channels.

Establish yourself as an expert in your field

Articles on your blog can demonstrate your expertise in a particular area by sharing relevant, high-quality information with your readers. Authoritative business blogs answer common questions for their readers and potential customers.

You can become a go-to resource by providing consistent and useful information to help your readers discover new tools and resources, solve difficult problems, and advance their own businesses.

According to the best digital marketing service Atlanta Blog posts help you in your sales process and demonstrate your expertise:

By answering questions asked by potential customers.

By helping the reader before they even resort to your core services.

Demonstrating your mastery of the subject gives the prospect confidence.

By being able to serve as an explanatory basis in the commercial process.

Develop a community and influencers

By providing relevant and expert information, answering the questions and problems of your audience, you will centralize on your blog a community of regular readers who will become ambassadors of your blog, and indirectly of your company, your brand, your products, your services…

Concretely, this sharing will be symbolized by the relaying of your articles on social networks, quotes in other blog articles, appearances in traditional media.

One of the benefits of a successful business blog is communication, collaboration, and sharing that can take place in comments.