What are the Benefits of Influencer Marketing & Public Relation for CBD Companies?

by Ethan Wayne Blogger

The past few years have seen tremendous growth in the demand for CBD. And with the recent legislative update, the market is overflowing with CBD products.

For a brand to level up and be different from the hundreds of competitors, it needs an agile CBD marketing company; one that uses influencer marketing and PR. 

How do CBD brands profit from influencer marketing and PR? 

Since the cannabis market continues to face criticism, brands need to increase awareness. To do this, they need a voice, which is what these two elements offer. Combine them, and the result is highly profitable.

People have started to interchangeably use the terms influencer marketing and public relations as these strategies work similarly. However, it is an over-simplification that can lead to average results when used inadequately. 

These strategies have unique techniques and advantages that successful companies use to take their message out to their audience. If a company uses them well, it can be a powerful combination that will work in favor. 

Both influencer marketing and public relations involve several tiny details. But here is an overview of the approaches. 

How does influencer marketing work? 

Influencers have a good grip over the CBD market. They can circumnavigate misconceptions and the different marketing regulations on promoting CBD. 

An influencer CBD marketing company works well to build a brand and produce trust among today’s youth, who are often critical about something new because people trust, follow, and communicate with influencers on social media and other online platforms. 

Millennials consider famous influencers as authentic and experienced, which makes involving them in a marketing strategy worthwhile. 

Among influencers, brands can choose a micro-Influencer or mainstream influencers. The former can be more effective as they are more likely to b effective in promoting CBD products directly or indirectly. 

How do public relations work?

Similar to influencer marketing, using a PR strategy can lead to building organic brand reputation and reach further. 

PR professionals are capable of telling stories through a narrative to entice the audience. They are capable of educating the customers about the product and its pros and cons. While helping establish a company’s reputation, they can evaluate the current market and figure out how to improve the business for the upcoming days. 

Public relations teams can also address critical situations and turn brands into industry experts. 

Conclusion 

CBD brands require setting themselves apart from others of the category on the market. Hiring a dedicated CBD marketing company can allow using PR and influencers in the right way for brand promotion.

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Created on Sep 29th 2021 02:59. Viewed 232 times.

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