What are Motion Graphic Animations?

by Neha Sharma Digital marketing head

Marketers these days are prioritizing video content when it comes to marketing strategies. With the increased use of explainer videos, the demand for animated videos has also risen due to the fact that these have the tendency to communicate the business idea and the message to the targeted audiences in just a matter of few seconds.

Graphic design has always been a magnificent tool for explaining an issue or a complicated process in a much simpler way by means of visual representation. This is also why graphic designs are still taken into use and that too in combination with animations and the results are magical. This combination of graphic design with animation helps in transforming static design into a motion graphic video.

Motion graphics videos are elegant, colourful, simple, entertaining, engaging and formal at the same time. These attributes of a motion graphic video can ease out the process of explaining even the complicated of all information into a simple language.

Benefits of a Motion graphics video

Motion graphics videos are one of the most remarkable explainer videos and the benefits of the same are truly exclusive.

1.      Attractive visual content- Visual content has become a very crucial form of marketing strategy in the 21^st century and its significance in explaining and simplifying difficult concepts is not a new thing. This is because of the fact that we as audiences are visual learners. Moreover, graphic designs and charts help us understand and memorize even the hardest of all information. Blending motion with graphics will simplify the learning process, thus, making it more engaging.

2.      Animated graphics- Graphic design is useless in the absence of animations. Motion graphics is all about animators bringing graphic designs to life. One of the best outcomes of a motion graphics video is definitely the ability to explain complicated ideas and concepts in a much simpler and entertaining way. This leads to better engagement since it has the ability to attract and engage targeted audience throughout the whole video.

3.      Blending with other explainer videos- Motion graphics might lack the representation of human emotions. The best solution to this drawback could be merging motion graphics with other forms of animations to derive multiple benefits in one. This can be beneficial for you since you can easily bond with your targeted audiences and increase their engagement. Let’s have a look at some examples-

·         Motion graphics blended with live action- Mixing motion graphics with live action can open up a world of possibilities for you. The combination of both live action and motion graphics can act as a powerful device to ease the explanation of complicated concepts more than each video style individually.

·         Motion graphics blended with animated characters- Combining motion graphics with animated characters can help you make communications more compelling and that too with solid storytelling, thus making it more engaging and appealing for your targeted audiences.

·         Motion graphics mixed with whiteboard videos- Whiteboard videos can turn motion graphics to digitally animate all the elements. The required camera movements and hand drawing effect can be totally achieved with motion graphics.

If you too are planning to opt for video marketing with an explainer animation video content, just contact us and we’ll be glad to help you find the perfect video style for your company.

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Created on Nov 27th 2019 10:18. Viewed 345 times.

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