What are Digital Menu Boards and How Does it Help to Increase your Restaurant sales?

by Kalpna Verma Marketing Executive

What are digital menu boards?

Digital menu boards are a digital form of menu displayed on TV screens via a software. Most of the restaurants these days are going for digital menu boards since they are easy to manage and help save a lot of time too. While you choose the software that works best to manage the menu boards, make sure it fulfils all your needs and is easy to use.

What are the benefits of using a digital menu board software?

Using digital menu boards software you can display your menu along with a good slideshow of your food images, some good videos of interesting food being prepared as well as promotions running at your restaurant. You can also display different menus for different types of the day using a good digital menu board software.

Digital Menu boards are firstly easy on pockets, they help you save on a lot of printing costs and design efforts that would have otherwise been made to get your menu live.

How do digital menu boards help you increase restaurant sales?

They help you upsell and cross-sell items

With digital menu boards, you can easily upsell and cross-sell items that are complementary in your menu thus in a way leading to improved order value. The best part is you always have the option to improve your menu layouts and edit the prices as you need.

They enhance customer experience

Menus are the first form of contact a customer has at your restaurant. Paper menus pass from hand to hand and don't offer much of a freedom to understand all the menu items. Digital menu boards on the other hand offer that flexibility.

Get more orders with promotions

The promotions at your dining area deserve more attention for your customers than anything else. With digital menu boards, you can go on to prepare a separate screen on it as and when needed and schedule them as needed.

They help in presales

A good menu board template can prompt a lot of passerby customers to enter your place and give it a try. If you are offering something unique or healthy, a beautifully designed digital menu board could help you get a lot of planned orders from your customers.

Helps in faster turnaround

With digital menu boards, you can reduce the overall time a customer takes to place orders thus in a way influencing the turnaround time at your dining area. With the amazing flexibility that menu boards offer, you have the freedom to display a variety of things on them thus grabbing more of their attention as well.

Digital menu boards can be used at any kind of dining areas like QSRs, cafes, pizzerias, pop-up restaurants, casual diners and even food trucks.