Website Seo Analysis: Things You Need To Know

Your website is the foremost attraction and source of information for a potential customer. You might have loaded it with all the modern features, functionalities and taken extra efforts on delivering a user interface as well. But what if the user is not able to find your website easily? Among the millions of websites in Google, there is a set of algorithms in place that determines whether your business is the best match for the search intent of the user. How can websites compete in the coveted ranking process? That's where the concept of Search Engine Optimization (SEO) comes into the spotlight.

SEO is a strategic process of getting traffic into the website from a free, organic, editorial or natural search results using specific and targetted keywords on various search engines like Google, Bing, and Yahoo. SEO relies on a lot of strategies in order to satisfy the notions of the algorithms and eventually getting better SERP rankings. Website SEO analysis enables the business to know more about these strategies to improve the visibility and reach of the website. In this episode, let's examine what all things a business should consider while adopting SEO services from a digital marketing agency.

Page Speed

The speed at which is the site is performing for an audience is an essential factor for ranking pages. The faster your pages perform, the more it will boost the SEO scores and leads to better rankings. Having good page speed will provide a better customer experience and retain viewers on the website for more time. Speaking technically, this will lower your bounce rate of the website, which is the rate at which the users are leaving the website. In other words, page speed will increase the average time a user spends in the website. Evaluate the page speed and give suggestions for improvement.

Keyword Rankings

Keywords are to SEO, just like cells are to the body. Keywords are basically those set of words that according to the layman will define the content inside your website. Every industry, based on its target location and demographics will have a set of keywords that are popular while conducting an online search. This primarily has a lot of roles to play in SEO competitor analysis when you have stiff competitors in the market. Keywords should be strategically used in the content to meaningfully optimize the website. It is also ideal to consider long tails keywords as well.

Backlinks

Backlinks or Inbound links are the set of links that are directed to the main website. These links act as the building blocks for good SEO. The strength of backlinks indicates more popularity and credibility of the website. Search engines give more value to the backlinks. But it’s not a matter with numbers, rather it is essential to have quality backlinks. When dealing with a website, make sure you submit the website links to online directories and post blogs/articles in backend sites and forums. You can even consider guest posting in these sites with the back end links. All this leads to better SEO ranking.