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Website creation: 5 serious mistakes to avoid

by Abdul Rimaaz Abdul Rimaaz Business Consultants UK

Creating a website can give you great satisfaction, but you need to pay attention to some mistakes to avoid: here are some indications.

Many people, for budget reasons, at an early stage of their project dedicate themselves to creating a website in a do-it-yourself version. Creating a site, without the support of an ad hoc professional, is not impossible, but you must pay attention to a series of mistakes to avoid: here are the most common ones.

Website creation: mistakes to avoid

Although technology today guarantees users numerous tools to use for the autonomous creation of a website , there are several reasons why an inexperienced person risks making fatal mistakes for the communication of their brand and their online activity. From heavy graphics to texts that are not optimized for search engines, from the exaggerated use of plugins to the insertion of multimedia contents that are not suitable for use on smartphones, here are 5 mistakes to be absolutely avoided.

Create an unresponsive website

On the list of mistakes to avoid, building an unresponsive website is probably at the top of the podium. But what is meant by an unresponsive site? This is a site that is not well usable and navigable from a smartphone , but only from a PC.

 

To build a quality website that can be indexed on search engines, it is essential to create or purchase a graphic template that is mobile friendly . Those who do not have the technical skills to do it independently, can install CMS such as the well-known Worpress and Joomla that provide templates already set up for this feature, some free and others for a fee.

Use too heavy a design

The design of a website is very important to decree its success or defeat: for this reason, especially those who have no experience in this field, must avoid making the frequent mistake of using an excessive number of fonts, colors that are too bright and not coordinated with the brand image, too small or too large fonts and other similar situations. Making these mistakes risks making the brand perceive as inconsistent and serious and causing the visitor to leave the site very quickly.

 

Lack of priority of contents

To offer visitors a positive and pleasant experience of using the site, it is essential to pay maximum attention to usability. The famous user experience is decisive for allowing the visitor to find all the information he is looking for and all the information you want to communicate to him.

 

Unfortunately, many sites do not pay attention to this aspect and have navigation menus that are incomprehensible and do not allow you to explore the individual pages. The main mistake in this case is not knowing how to give the right order of priority to the contents: the most obvious consequence of this error is the loss of the visitor.

Don't optimize loading times

The creation of a website must follow some clear rules otherwise you risk putting online a platform that is in fact destined to remain invisible. One of the fundamental aspects to favor the organic positioning on the search engines of a site is the optimization of loading times.

Having a website that loads slowly annoys the visitor and negatively weighs on the results highlighted by search engine bots. The most delicate aspect is that there are many causes that can contribute to the slowness of a site, which is why not everyone is able to remedy the problems independently. A long loading time can be caused by images that are too heavy, insufficient resources on the server and many other reasons that need to be identified, analyzed and resolved promptly.

Bore the user with too many advertisements

Among the mistakes to avoid in creating a website is mainly that of not retaining the visitor and making their user experience unpleasant. A concrete example concerns the excessive use of advertising banners, positioned even in a poorly thought-out way on the homepage and on the individual pages of the site.

Making a website overly commercial in its content risks making it appear chaotic and depriving it of a positive identity and reputation. The advice is to prepare only a part of the site for the use of advertising banners , which are actually linked to the promoted content. As many studies have shown, in fact, the abuse of pop-ups, such as subscribing to the newsletter, risks affecting the performance of your site: having a successful website means combining commercial objectives and visitor user experience in a balanced way. .

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About Abdul Rimaaz Senior   Abdul Rimaaz Business Consultants UK

175 connections, 7 recommendations, 585 honor points.
Joined APSense since, November 16th, 2020, From London, United Kingdom.

Created on Feb 24th 2021 04:44. Viewed 242 times.

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