Web Design Trends for Your Next Web Update

by Kevin Smith Author

Like any other industry, there are constant changes to website development. Each year there are technology changes, style updates, and trends that can be seen across the internet. Websites need to be updated and changed over the years to keep up with these trends, as visitors expect an easy, intuitive experience. A web design agency in West Palm Beach, FL, can help you include any of these four trends in your company website.

Black and White Color Schemes

Since websites can be built to include every color of the rainbow, they can quickly become too busy and cluttered. If you want your website to stand out amongst competitors, consider a black and white color scheme. When arriving at your website, visitors will quickly notice the difference in your company’s digital presence. These crisp, clean colors allow for important information and images to be shared without distractions.

Personal Images

When a potential customer visits your website, they want to see images that are relatable. Instead of images that portray patterns or buildings, you should instead have a website that features images of people or personal situations. Depending on your products or services, you can include pictures of individuals, couples, families, pets, co-workers, and sports teams. Look to add images that express a feeling of happiness, joy or satisfaction.

Chatbots

Anytime you’re on a website and a box pops up in the corner with a chat function, it’s a chatbot. This website function is growing in popularity each day. Website visitors love the instant access to a staff member to address concerns and answers questions. If your website currently does not have a chatbot, you should seriously consider adding this feature for current and potential customers. A web design agency can help with the logistics and implementation of this digital service.

Videos

Do you currently have any videos on your website? If not, it’s a great time to add them. Website visitors like to watch videos explain a product and demonstrating a service so they can understand its value better. Videos are only getting more and more popular so there has never been a better time to add them as content on your website.

If you don’t currently have a business website, or haven’t updated your website in three years or more, it could be time for some trendy updates. A web design agency in West Palm Beach, FL, can help you decide on which trends make the most sense for your business and execute them on your website.