Web Design Tips For Better Conversions

When it comes to conversions, your website's design is a significant factor. It doesn't matter how amazing your online ads are, or how well managed your social media pages are. If your website is where all the transaction action is to take place, skimping on it can mean kissing conversion goodbye.

So how can you make sure your website is designed in the best possible way to ensure more conversions? Here are two Long Island website design tips that might come in handy:

1. Limit Navigational Choices

As counter-intuitive as it may initially appear, limiting choices is a better step to take, especially when offering your customers with navigational menu options.

According to a study, when customers are presented with more choices, not only does this lengthen their decision-making time, but it lessens the chances of the user picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.

Avoid overwhelming your website visitors with twenty or so specific options and put them into groups instead. Not only does it make your site look less cluttered, but the user will have an easier time deciding where to go as well.

2. Heed the Speed

One major factor that affects a user's decision as to whether they'll give your website a chance or not is its loading speed, so making sure it's efficient is something you must not overlook.

With a reported 7% deduction in conversion per second of delay, you can see how vital a quick loading time is. Continually testing your site's loading time through different methods and tools, such as Google's Page Speed Tools can help you prevent losing customers due to a slow website.

Final Notes

Maximizing your website's design for better conversions requires constant monitoring and updates, and more importantly, it requires a mindset that successful web design is an ongoing process, no matter how new or established your business website is. For startups and small businesses, working with professionals in website design in Long Island can help. They will take away the stress of minding the many details that go into website design.

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Created on Mar 23rd 2020 02:45. Viewed 235 times.

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