Video Marketing Trends and Examples

by Siya Tech Digital Marketer

Video Marketing Trends and Examples

Video is very important in a marketing and communication strategy. Come and see examples of video marketing and understand what it is to start implementing now!

Video marketing is increasingly important in a global dissemination and communication strategy. Even in 2021, around 86% of businesses were already using video as a marketing tool and it wasn't for nothing.

Did you know that millennia’s, that is, the generation born after 1980, prefer watching YouTube videos to television? It is not for nothing that it is called the "Internet generation", this being the main communication channel they use.

Therefore, the bet on video marketing is a clear response to the growing demand of consumers for this type of content, as it is easier to understand and more immediate.

After all, there are many people who don't like to read. We hope that you are not one of them and that you take advantage of the text that we leave you below to better understand this concept and get to know the trends of the moment in this area...

What is video marketing?

First of all, you need to understand what video marketing is all about. It's a little more than just a video with beautiful, professional images. It is about conveying a message, with the aim of promoting a brand, a product/service or a business.

Of course, this can be done in several ways. And the more imaginative they are, the better they are at ensuring online video success.

Currently, social networks are a fertile field for brands to move, expanding their audience and conquering more consumers. And video marketing is great for that, as it helps to increase engagement with a brand while promoting what it has to offer.

Therefore, it is a type of visual content that also involves concepts of marketing and traditional advertising to win over the public, whether through captivating phrases or through impactful images.

It is, above all, about arousing emotions, because, after all, feelings are a fundamental trigger for consumers' purchase decision making.

Why is video marketing important?

Now you can understand a little why videos are a powerful form of communication and marketing in our times.

It is a good bet for both large and small businesses. But it can be especially interesting for smaller companies, because with a controlled investment it is possible to achieve unexpected results!

It all depends on the quality and ability of the video to conquer the masses. But video marketing has great potential to attract, convert and retain new customers.

Thus, this type of communication helps to increase:

·         brand awareness

·         website visits

·         The sales

·         Engagement and exposure on social networks.

In addition to all these advantages, video marketing also facilitates communication with the target audience, as it promotes a more personalized contact. This proximity requires continuous monitoring of the comments that are being left by users.

It is important to respond to doubts and possible criticisms quickly, as ignoring them can become a very negative "snowball".

But how to start?

The sooner you start, the better! That's the point if you want to catch the train of this trend that's here to stay.

So, start planning your first video marketing campaign now. For this, you can put together a work team, made up of the company's creatives, but also commercials and marketing professionals.

It's important to start by defining a clear purpose: what is the objective of the campaign? What do you want to convey?

There may be a clear excuse for the video, such as introducing a brand new product. But it can also be a more generic video, to present the brand itself or the company.

The essential thing is to carefully evaluate the available budget, to consider what can really be done. With no money, it's best to avoid megalomaniac plans!

Top video marketing trends

The potential for including video content in marketing campaigns is huge! But for that, it is necessary to rethink the strategy as a whole, investing in new opportunities, with creativity and with our feet on the ground.

For inspiration, here are some of the main video marketing trends of the moment...

Live and live videos

This type of content is being used by everyone, from companies to influencers, trainers and even singers. During the pandemic, its use has grown a lot and is definitely here to stay.

Facebook Live, Facebook 's live video tool , has been used by businesses large and small to attract audiences. But it's just one of several platforms that exist in this sense - you just have to explore them to find the one that best serves your audience. Also check Descargar videos de Facebook

Recordings with smartphones

Gone are the days when expensive equipment was needed to make good videos. Currently, an average smartphone can record a video with the potential to be successful online.

In fact, in this context, it is the "amateurs" who walk through Tik Tok and Instagram that dominate! But the big brands are already starting to adhere to this type of more informal videos.

Making videos with a smartphone results in more authentic images that, therefore, become closer to people.

Video advertising on social media

The old advertising has not died and, therefore, it still makes sense to bet on it. Video marketing can also go through advertisements to publicize on social networks.

There are advertising campaigns that go viral because they are so emotional, or so funny, that they become irresistible. Who knows if the next success story isn't yours?

Interactive shopping videos

More and more brands are using interactive shopping videos to attract and convert customers. These videos, many of which can be found on Instagram Stories, include links that allow people to go directly to online stores to purchase the advertised products.

Imagine you are watching a video of that new cell phone that just came out. After seeing all its features, you can click on the product in the video to be redirected to the store, where you can buy it right away.

This type of video also allows you to hover over a product on the screen to find out more information and where to buy it.

"Buyable videos," as they are also called, are still a new trend. But they are gaining ground. Understand better what they are in the following video...

Short videos

Nowadays, most people are busy and have no time for anything. That's why short-form videos are the best to grab consumers' attention. After all, as it only takes about 30 seconds to watch, it's easier to give in to the temptation to watch them. That way, they have a better chance of getting more views.

TikTok and Instagram Reels are great for promoting these types of videos. The bet on fun and/or exciting content is almost always a win!

Vlogs

The time for blogs is long gone - some say they are "dead", although that may be debatable. But it is definitely right that vlogs are in vogue.

Vlogs are video blogs and are great for telling stories around a brand and its products, or topics associated with the business.

These days, there are vlogs about everything from sports to kids to pets, travel or even sexuality. They are an excellent way to get the message across, as they allow various forms of interaction with the public, such as answering questions.

Videos recorded by users

Today's consumers are much more empowered than they were a few years ago. Therefore, they trust other consumers more quickly than the brands themselves. Thus, content generated by other users about brands and their products is excellent for their promotion.

Therefore, videos recorded by consumers commenting on a particular product they have purchased, or tried, are great for convincing other potential customers.

Thus, brands can count on the collaboration of satisfied customers, sharing their content on social networks. In this case, influencers can give this stamp of authenticity, even if many are paid to do this promotion.

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Created on Oct 31st 2022 05:28. Viewed 98 times.

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