Video marketing statistics: why your business needs video

Video marketing is becoming one of the most effecting digital marketing strategies as we move ahead in 2020. Before we get started with the video marketing stats, let’s see the types of video content that you can create to for your business. One of the main video content types that businesses use is explainer video which is a short video explaining products or services. Other popular types of video content include vlogs (video blogs), video interviews, video presentations, tutorials, product reviews, product demos, recordings of live streams, video testimonials, and video ads.

Study shows that more than 80% of the internet user are in United States watched online videos on their devices. That shows that the video marketing is very important as it increases the user engagement and increased the traffic.

Around 25% of Google search have at least one video in them. You can also rank in the SERPs with your optimized YouTube video. When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and URL.

According to the study it shows that users like to see video content on social media channels like Facebook, Twitter, Instagram, LinkedIn, etc. Study says that more than 70% of the users like to see video content and are impressed by the brand’s social media presence. Video are becoming the users #1 choice as a marketing content from the brands they love.

Video are one of the most powerful or the strong marketing tool in today’s time. Studies shows that companies that are using video as their digital marketing strategy are getting better results in terms of engagement, traffic, ROI, etc.  Study shows that more then 80% of professionals. It’s not a surprise that such a huge number of professionals’ claims video marketing content as a digital marketing strategy because the demand for video content is increasing. Marketing professionals trust in the potential of video content to be able to increase user engagement and to improve brand trust. 

According to Opti monster, video marketing is also becoming a good channel for lead generation. Professionals says that they are getting 66% more leads in a year. According to Opti monster, professionals or companies get more 54% increase in their brand awareness. With the video marketing customer’s get to know more about the social media production company and gains trust in the company. They Video marketing also educate customers about the company or their product through interactive visuals.

That’s all you need to know about the video marketing statistics. We hope that this will help you to know about the video marketing statistics and to prepare your business digital marketing strategy.

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