Using Bing Ads for efficient marketing

The battle for being the most powerful platform for marketing has been going on for quite some time now. Google has been dominating the market since the very beginning. However, there are a few search engines that are putting efforts to come close to what Google is doing. Bing is one such engine that has been hailed a powerful search engine in its own domain to achieve a phenomenal number of users on a monthly basis. Bing claims to have reached around 56 million searchers. These users were not reached on Google which made Bing capture 31% of the search market. Being a powerful search tool with an array of different features, Bing has emerged to be a powerful marketing channel that you don’t want to miss out on. A digital marketing expert can drive huge traffic on your website through efficient advertisement. These individuals target traffic to your website from social media channels and search engines like Google and Bing for paid ads.

If you rely mostly on your search engine platforms like Bing for your audiences, then you should invest your money and time on Bing. Any user who is likely to search on Bing networks (s)he will see and engage with your Bing Ads rather than Google Ads. Bing Advertising has numerous benefits which are mostly due to the lack of competition. This leads to better ad positions and cheaper costs per click. Bing has recently been in a better position than their Google counterparts with a higher CTR’s and a better social extension that doesn’t force close variants on you or your campaigns. Today, Bing Advertisements has provided PPC on its search engines. Bing has claims to reach about 150 million unique visitors and over 5 billion searches in a month.

Bing Ads attract more high-quality traffic across different devices due to better device targeting options and performance grader that highlight the traffic swiftly and easily. Many Bing ads experts will tell you that Bing can also assign different campaigns to different time zones helping your campaigns reach internationally through easier ad scheduling strategies. Bing Ads experts who work on existing, as well as new ad campaigns depending on clients’ business demands, can import your campaign similar to Google Ads to Bing by making all the necessary changes. Any Bing Ads experts team would work on each aspect of the marketing structure for maximum efficiency and making your Ad Campaign sore high. Experts know that conversion peak guarantees an unquestionable return on investments.

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Created on Mar 3rd 2020 01:00. Viewed 190 times.

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