Marketing tips for Facebook and Instagram

by Roi Sutra Digital Marketing Strategist

Facebook is still a powerful platform for marketing, Instagram is another own by it only. Facebook advertising was first of its kind in the social media industry, gradually others follow up. Over 700 million and one billion on Instagram and Facebook respectively, the two have become a giant source of marketing nowadays.

From local to global, Instagram advertising as well as Facebook has made a revolution in the life of marketers. For some, this has proven as bliss but still, some are not in this circle. If you too are struggling despite knowing these facts, maybe you are not on the right track.

Here, you can figure out why you ain’t able to nail it till now-


1.     Business category

2.     The business profile is entirely a different thing so keep no personal stuff there. However, you can gradually introduce a glimpse of personal elements, like how you function and all after people start recognizing you.

3.     Being a Facebook ads expert you need to make sure the navigation on your page is smooth with clear mention of CTR icon- learn more, click, sign up, etc. Most importantly choose a category-Brand, company, community, Fashion, etc.


4.     Improve engagement

Your brand will be more recognized by people if you could engage them on your page. For instance, you can post a contest, play quiz, etc. Many Instagram ads experts often follow this strategy in exchange for shout outs or exciting prices. For instance, before launching a book cover you can ask rating out of 10 or introduce a glimpse of your story. Sometimes you could have live sessions as well to keep engaged your users.

5.     Keep the content original

See, it is time where people are super active on some or other kind of social media platform. Probably, they saw the meme which you have just posted on your page. If possible, put originally crafted content, at least the photographs must be original. If you are a brand related to fashion, posting high-quality photographs becomes your priority.

6.     Value to users

People want to be recognized when they are connected to your brand, catering to their needs to become your responsibility. Give value to them. Mention your customers who have happily experience your service/brand.

If your user has mentioned you somewhere in their post, you can repost that post on your page, or give shout outs. These small things matter a lot while building a brand. You just have to be humble towards your existing user.

7.     Close eye on insights

Don’t sit back after doing all this, as it was just a start, don’t you want to move forward? Don’t you want to know whether those tips you read day and night on the internet actually pay back or not? So, pull yourself together for analysis-

Check your engagement- how many new people took the activity post by you

Check reach- how may new people saw your post, liked it, etc.

Check user behavior- bounce backs, their age, demography, etc.

Check all the parameters with time, it would be precise.

Final words

Marketing is not limited, you’ll get something out of this, despite lot is left at your end to explore.

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About Roi Sutra Innovator   Digital Marketing Strategist

18 connections, 0 recommendations, 90 honor points.
Joined APSense since, October 16th, 2019, From New Delhi, India.

Created on Sep 7th 2020 06:11. Viewed 439 times.


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