Use Google Analytics To Get Success In Digital Marketing

by Kanika Ahuja Digital Marketer

2019 is about to end and a new year, a new beginning is about to come. Nearly 58% Business in India is about service given whether it is related to Holiday, Maintenance or Finance. Though every business needs good marketing to reserve its place on top Service Industry requires this thing more than anything else. Digital Marketing gives them the best platform via Google Analytics to keep an eye on their business performance and keep improving where there is a requirement.

What Matter Most In Digital Marketing?

To get success in Marketing Field You must choose the right Marketing tactic and the right tool to monitor your activity. In terms of online marketing is the best platform and Google Analytics is the best tool to monitor the performance of these Marketing tactics.

How Did Google Analytics Perform To Monitor The Marketing Activities?

Traffic Channels, Site content, User Behavior, and Audience Demographics are the component of Google Analytics through which It kept an eye on the website and review its performance. It is true that if a website is performing well then definitely business will also do well. Know more about why analytics is important for a website, join best digital marketing training course in delhi.

1. Traffic Channels:

The most important thing every marketer wants to do is that how and where they are getting their Traffic (Customer) from. Who are their customers, in which age group they belong, whether they are female or male etc? Google analytics has an answer to all of the above questions. Google Analytics allows you to have a watch in on the performance of different marketing channels to evaluate the SEO and performance of a different website.

Google analytics give info such as how much traffic Comes from Organic Search
Traffic comes from paid Search
Traffic Comes from Any social networking sites
How much Traffic comes from Email Marketing?
Traffic Comes from Referral

2. Landing Pages:

Google Analytics have a section of landing pages in which you can see the pages in the content report that shows a conversion rate. Its happen because multiple pages can be viewed here within single visits before a conversion happens, but there will only be one page that a visitor land on. The Audience section is the most important section according to me as this section cleans us about the type of audience visiting our website. Whether they are engaging with your product or just visiting the site for some information etc. Knowledge about your audience is very important:

To control your bounce rate
For tracking the conversion rate
Track which segment of your business is doing well etc.

Conclusion:

Monitoring everything is always good to get a long term benefit. Google Analytics is the best tool given by Google to monitor our day to day business and to keep an eye on the SEO of other related business websites