Unlocking Google Analytics - Make Sense of Your Google Analytics Reports

Unlocking Google Analytics - Make Sense of Your Google Analytics Reports : Google Analytics is one of the most famous website analytics solutions on the market. It is powerful, and while it is not perfect, it's free - a rather appealing price tag. From Google, though, comes a distinct lack of support along with that price tag, causing many beginning users to either feel defeated or more likely, to not even recognize they're not getting everything they can out of their analytics package.

The initial step is to make sure the labels are properly executed when establishing a new Google Analytics implementation. Common blunders are leaving the labels off of some pages of the site, having other scripts that interfere with the javascript, and improperly configuring the tags when multiple domain names are used. Before introduction, comprehensive testing ought to be done, and adding the analytics tags ought to be added to the conventional process any time any new pages are added to the website.

The next step is to link your Google Analytics account to your Google Webmaster Tools account. This will definitely enable data sharing between both accounts, making the data accessible in Webmaster Tools about links, indexed pages and significant and crawl issues more robust. This is an easy but frequently overlooked step that will enhance your capability to trace results back to correctable causes.

In case you're running paid search in Google AdWords, you should also link your Google Analytics account to your AdWords account, and enable auto-labeling - this will allow Google Analytics to show detailed information including cost and aim attribution at very specific levels within your AdWords campaign, including ad group, ad copy variant, and keyword level. In the event that you have all of the data you need, optimization is just possible; making changes to the wrong element of your campaigns due to incomplete data is only going to result in frustration.

Even in case you're not running Google AdWords, you need to tag URLs from any marketing source you do use, be it email, banners, social media, content dissemination or some other source. Afterwards, goals should be added to your GA campaign - that could be page views of a verification page, a specific link clicked, or even participation measures like a number of pages seen or time on site. Multiple aims can be monitored, so set them up.

Just by properly taking advantage of the functionality that Google Analytics offers, you'll get a large quantity of data at your disposal and optimization steps that are needed that once stayed hidden will show themselves. 

You can learn more about the Unlocking Google Analytics by digital marketing institute in delhi and also digital marketing course from Techstack.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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