#UmarBharKaVaada - Nourish Raksha Bandhan DVC Film

Raksha Bandhan symbolises the pure bond of love, care, and nurture—a tradition where the sisters tie rakhis to their brothers and the brothers vouch to protect them in return. Indian culture has always placed a high value on relationships, and the festival of Raksha Bandhan perfectly captures this essence.

Nourish, a renowned food brand of BL Agro, has recently launched a Digital Video Commercial (DVC) #UmarBharKaVaada to celebrate the eternal bond between brothers and sisters. Leads Brand Connect, a 360-degree advertising and marketing agency, has ideated and conceptualised this latest DVC for BL Agro’s ambitious brand Nourish. This agency has served some well-known clients from different verticals, including B.L. Agro Industries, Bajaj Allianz, Leads Connect Services, SBI General Insurance, and more.

The core thought behind this beautiful digital commercial is "Kuch swaad hamesha ke liye dil mein bas jaate hain…Kuch vaade umar bhar nibhaaye jaate hain", which means some tastes stay in the heart forever and some promises are fulfilled throughout life.

This DVC beautifully displays how the Raksha Bandhan festival nurtures the sweet bond, true love, affection, and care between siblings. In this digital advertisement, the brother prepares kheer for his younger sister, made with the best quality Nourish products. Because he knows that the kheer is his sister's favourite sweet. Later, the brother gives a precious gift to his sister—a box full of toys that she used to give him in childhood. The toys here symbolise the beautiful moments of their childhood. In the last few seconds, the film gets a bit emotional when the aged brother expresses uncertainty about his life. This specific scene is the essence of this DVC; it demonstrates that Raksha Bandhan is the purest bond that transcends life and death.

What makes this DVC stand out from other digital commercials is that while other advertisements show the bond between younger siblings, Nourish Raksha Bandhan DVC Film presents the heart-touching bond and affection between older siblings. Like the pure bond shown in this digital advertisement, the brand Nourish also always aims to provide the best nutritious food products to people.

Since its release, this Nourish Raksha Bandhan special DVC has received numerous accolades and positive responses from people across all digital channels. Nourish #UmarBharKaVaada advertisement is undoubtedly one of the top Raksha Bandhan ads of this year.

Besides this Raksha Bandhan advertisement, BL Agro has successfully launched many ad campaigns with the aim of informing people about the goodness of the brand Nourish along with providing them with a beautiful and intriguing social and cultural message.