Types of Graphic Design

by Saad Khan Sales Expert At SweetHeart Effect

1. Visual identity

The connection of a business/organization to its audience is called branding. Brand identity is the way an organization delivers its character, essence, and tone, plus its emotions, skills, and memories. Likewise, visual identity graphic design is the brand identity's visual essentials that function as the face of a brand - so it can deliver such intangible abilities using pictures, colors, and shapes.

Visual identity graphic designers work with brand investors to design color palettes, logos, typography, and image libraries that signify the personality of the brand. Apart from making regular business cards and company stationery design, designers frequently come up with visual brand guidelines (style guides) that offer the best practices and samples of visual branding used across diverse media. These rules help confirm the consistency of the brand all through future applications.

2. Marketing and advertising

Graphic design to the majority of people signifies the designs made for marketing and advertising. Businesses trust on best marketing efforts to affect the decision-making procedure of their target audience. Effective marketing permits people to engage based on their requirements, needs, cognizance, and satisfaction with a product, service, or brand. As visual content is more attractive to people, graphic design aids businesses/organizations to communicate and endorse themselves more effectively.

Marketing designers work together with business managers, owners, directors, and marketing professionals to come up with assets for marketing strategies. Some work as a service provider while others work as part of an in-house team or creative group. Other designers focus on a particular type of media like business stationery design and vehicle wraps or make an extensive variety of collateral used for print and digital. They used to be focused on print but their role has developed to add more digital assets to be used mainly for content marketing.

3. User interface

The user interface or UI is the method operators interact with a device or an app. UI design is the procedure of designing interfaces to make them simple to use and give a great user-friendly experience.

A UI comes with the whole thing a user interacts with - like a mouse, keyboard, and screen. Though, in terms of graphic design, UI design's emphasis is on a consumer's visual experience and the design of graphic elements, such as menus, buttons, and micro-interactions, among others. It is the job of a UI designer to make a balance between aesthetics and technical functionality.

UI designers work on, desktop apps, mobile apps, web pages, and games. They work cooperatively with user experience (UX) designers, designers (who know how the app works), as well as UI developers - who write the code so it could work.