Transform Your Digital Products into Physical Products

by Foster Wen Senior engineer If you’re already selling ebooks or other downloadable information products, then you
know just how lucrative it can be to turn your words into cash. Indeed, selling ebooks is
just one path to $10,000 per month. Here’s another:
Start selling your digital products as physical products…
and pocket a hefty profit!
There are a few good reasons why you should do this:
a) Physical products carry a higher perceived value. When someone can
hold a product in his or her hands, it’s often viewed as having more value than a
digital product. In other words, the exact same paper book is valued more than the
digital version sitting on their hard drive.
You benefit from this perception because it generally allows you to charge more for
the product.
Example: A small ebook package that you charge $100 for could easily
become a $500 home study course. The actual printing cost ends up being
just a few dollars per book… and you get to pocket the rest as pure profit!
b) Physical products incur fewer refunds. When people have to actually
“work” to get their refund, you’ll find fewer people casually asking for refunds as
opposed to the “serial refunders” you’ve likely encountered when selling ebooks.
That’s why print products incur fewer refunds, because customers are required to
ship the product back to you. End result: You get to keep more of your profits!
c) Physical products are sometimes viewed as more “respectable,”
which elevates your status in your niche. Finally, offering a physical product
almost instantly positions you as an expert in your niche, which fosters trusts and
spurs sales. It doesn’t even matter if you’re self publishing a book – some people
have a tendency to view authors of print books as more reputable than ebook
authors.
By now it should be fairly clear why you should transform your digital products into
physical products. Your next question is, “how?”
Fortunately, plenty of “print on demand” (POD) publishers and fulfillment companies
have sprung up to make it easy for you to sell physical products. Check out Lulu.com,
CafePress.com and Disk.com for your printing and fulfillment needs

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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