what is best in Digital Marketing vs Traditional Marketing ritaraappsnoida
by Ritara Apps Software Web & App Development CompanyTraditional Marketing represent to any type of
promotion, advertising to a company project or campaign that has been in use by
companies for years. Methods of traditional marketing can include print
advertisements, such as newsletters and newspaper print ads. Traditional
marketing includes business cards, posters, billboards, brochures, commercial
ads on TV and radio, print ads in newspapers and magazines to advertise an
event or a product but Now Days Digital Marketing and online promotion is the Best Option for improvement your business.
However, as the technology continues to progress,
the world of Digital Marketing company india advances. Online marketing includes websites,
social media, YouTube videos, etc to advertise product or services.
Online marketing is somewhat similar to traditional
marketing, as both Digital marketing and traditional marketing aims at
achieving the same goal: to attract customers and to build a brand image.
Cost
There are some differences in the cost of
traditional marketing and digital marketing. As commercial ads on TV and radio,
print ads in newspapers and magazines and other such media ads cost a lot while
internet social media ads are quite affordable.
Coverage
the visibility of your products will get is very
often temporary. Such as, the newspapers where your higher-priced business
advertisements appear would be thrown the next day. On the other hand, your
internet coverage might be there for like always. It'll be stored online and
ready to get identified quickly whenever your customers require it.
Target audience
Traditional marketing is much more adequate for a
particular customer. But digital marketing campaign can reach out to an
infinite audience.
Generally, traditional marketing is hitting just a
local audience even if it's not limited to at least one. While digital
marketing Service Provider can be used for targeting local as well as a global audience.
Immediacy
Traditional marketing takes more time to come up
from conceptive idea to final products. Traditional marketing goes through
numerous steps, each step is time-consuming. Even, when it has been delivered
to the customer, it cannot get into the customer's hand concurrently. On the
other hand, digital marketing still takes time for developing concepts and
creating content, Digital marketing takes almost instantaneous time. It can
also reach its customers altogether.
Tracking
It is difficult to track traditional marketing
strategies. To measure your audience and their interactions we need to put a
lot of efforts which are time-consuming. For example; we need to conduct
surveys to interpret the statistical results.
Data and results of digital marketing strategies can
be easily recorded. We can easily check if the strategies are working by using
Google Analytics. If not, we can take the best measures for better marketing
and therefore work on better keywords to reach the audience we can also use Social
media channels which are free and almost everyone uses them.
In traditional marketing, we have to wait for weeks
or even months to see a significant increasing result in your business. While
in online marketing ( SEO and SMO Activity ), we don't have to wait longer to see the significant
increase in the business.
Results of traditional marketing strategy cannot
easily be measured. But in digital marketing, it is easy to calculate return on
investment (ROI) by using Google analytic tools.
Ref: https://goo.gl/MqAHPo
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Created on Jul 19th 2018 04:46. Viewed 1,084 times.