Articles

Top trends in digital marketing in 2020.

by Rahul D. Rahul Dasondhi

Every day, the world of digital marketing continues to cross new milestones. It constantly evolves and develops. You have to align your marketing effort with the increasing digital marketing trends by 2020 in order to keep up with the new technological development and boost your business growth. Make your product advertising more effective and meaningful by pursuing these positive trends in digital marketing in 2020.

Augmented Reality


The Augmented Reality (AR) software is still lacking in more than one way and is still in its infancy. It provides your brand with great opportunities to increase its ROI with its digital marketing efforts.

Games like Pokémon Go, based in AR is considered to have become a big hit in the middle of 2016. A broad range of developers and manufacturers work towards wearable gear based on AR technology to improve their user experience and to create value for the brand.

In the coming scenario, conventional ads would allow users to view 3D content directly to gain an enhanced experience with AR-based 3D ads. This makes it possible for consumers to emotionally relate to your product offering at a deeper level. It also helps your advertisers to raise awareness of your brand and lead consumers to check their products before placing orders.

Marketing Automation

 

Data-driven technologies accelerate various marketing mechanisms. Automation marketing allows marketers to better deal with customers by automating repetitive tasks such as e-mail reminders, social media posts, and generation. It is especially advantageous for new market entrants and small companies that compete by saving effort and time with the best companies. If they receive emails that relate to their particular needs, consumers are more drawn to the product.

The Marketing Automation Process involves the use of software to upload the required data relating to the personalized data of the user. The software is complex and can be better managed by collaborations with a competent, seasoned digital marketing agency.

Use of Chatbots


It is a mode in which you engage your customers on an instant messaging basis in real-time to answer all their questions relating to your product offerings. Over the years, numerous companies have agreed that chatbots can be integrated into their digital marketing strategy to add value to the company. It also allows the brand to deliver its customers quality services at any time of the day and to fulfill consumers ' needs at all times. Research shows that nearly 80% of the companies plan to include chatbots technology in their marketing planning by 2020.


About Rahul D. Innovator   Rahul Dasondhi

20 connections, 1 recommendations, 72 honor points.
Joined APSense since, November 20th, 2018, From Lucknow, India.

Created on Dec 12th 2019 13:01. Viewed 166 times.

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