Top trends in digital marketing in 2020.
by Rahul D. Rahul DasondhiEvery day, the world of digital
marketing continues to cross new milestones. It constantly evolves and
develops. You have to align your marketing effort with the increasing digital
marketing trends by 2020 in order to keep up with the new technological
development and boost your business growth. Make your product advertising more
effective and meaningful by pursuing these positive trends in digital marketing
in 2020.
Augmented Reality
The Augmented Reality (AR)
software is still lacking in more than one way and is still in its infancy. It
provides your brand with great opportunities to increase its ROI with its
digital marketing efforts.
Games like Pokémon Go, based in
AR is considered to have become a big hit in the middle of 2016. A broad
range of developers and manufacturers work towards wearable gear based on AR
technology to improve their user experience and to create value for the brand.
In the coming scenario,
conventional ads would allow users to view 3D content directly to gain an
enhanced experience with AR-based 3D ads. This makes it possible for consumers
to emotionally relate to your product offering at a deeper level. It also helps
your advertisers to raise awareness of your brand and lead consumers to check
their products before placing orders.
Marketing Automation
Data-driven technologies
accelerate various marketing mechanisms. Automation marketing allows
marketers to better deal with customers by automating repetitive tasks such as
e-mail reminders, social media posts, and generation. It is especially
advantageous for new market entrants and small companies that compete by saving
effort and time with the best companies. If they receive emails that relate to
their particular needs, consumers are more drawn to the product.
The Marketing Automation Process
involves the use of software to upload the required data relating to the
personalized data of the user. The software is complex and can be better
managed by collaborations with a competent, seasoned digital
marketing agency.
Use of Chatbots
It is a mode in which you engage
your customers on an instant messaging basis in real-time to answer all their
questions relating to your product offerings. Over the years, numerous
companies have agreed that chatbots can be integrated into their digital
marketing strategy to add value to the company. It also allows the brand to
deliver its customers quality services at any time of the day and to fulfill
consumers ' needs at all times. Research shows that nearly 80% of the companies
plan to include chatbots technology in their marketing planning by 2020.
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Created on Dec 12th 2019 12:01. Viewed 616 times.