Top Ten Tips for Effective Mobile Marketing in 2022

by Buana Sari Digital Marketer

If 2022 trends are to be believed, customers are continuously on their phones, including while shopping. They are relying on mobile devices to buy goods, whether they're making a purchase or merely researching items, stores, and sellers, and businesses should focus on developing a personalized, location-based shopping experience to stay competitive.

As more customers use their smartphones to perform online searches and purchases, it is imperative to pay attention to their mobile experience. Mobile marketing success hinges on people's ability to obtain information about a brand and interact with the brand from their phones. At the inception of 2022, brands must keep an eye on the latest mobile marketing trends. These trends can help them improve their income, online traffic, sales, and profits.

Initial surveys predict that mobile advertising and marketing technology are on the rise. By taking advantage of these opportunities when they arise, businesses can stay afloat. According to studies, the majority of internet users currently access the internet via a mobile device, and this number is expected to rise this year. As a result, businesses are now concentrating on various sorts of mobile marketing technologies and tools.

When one thinks of mobile technology, one probably thinks of in-apps, e-mails, mobile web, social networking apps, and so on. Other superior tools and platforms are, nevertheless, available. moLotus is one such unique mobile marketing solution that is radically changing the marketing environment. Even while marketing tools do not have a set expiration date, traditional marketing tools cannot be used indefinitely, especially in the current environment.

Following tips can help businesses to secure the benefits of mobile marketing in 2022; maximizing the outcomes of marketing efforts:

1. Focus on Mobile Video Content Creation

This year videos will directly aid brand marketers in enhancing marketing ROI. And, for smartphones, videos will have an even greater advantage. Because of the huge smartphone prevalence in 2022, they will be far more accessible to viewers than text.

According to Insider Intelligence, since the beginning of the pandemic consumers generally have tons of in-house time. It is no surprising that more than 75 percent of video viewing happens on mobile devices. They prefer to put on their headphones and watch videos on their smartphones.

As video and mobile marketing grow more common, it may be time to investigate developing content in the form of high-impact mobile videos using cutting-edge mobile marketing platforms such as moLotus. moLotus is expected to be the most important driver of mobile video marketing in 2022, thanks to its high-impact video advertising that can last up to 40 sec.

2. Rely More on Mobile Advertisements

Not all advertisements will be successful in the marketing industry. The effectiveness of an advertisement is determined by the device on which it is viewed. Advertisers should design ads exclusively for mobile devices as smartphones are increasingly getting popular.

These adverts can be text-based, image-based, video-based, or banner-based, but they're all tailored for mobile use. Advertisers may use a variety of technologies to produce adverts for cell phones. They might have already been familiar with Google Ads, Facebook Ads, InMobi Ads and other such traditional mobile advertising tools.

Even better, in 2022, they have the powerful moLotus platform and can quickly and easily create mobile-targeted ads. This is great for creating scalable mobile-specific campaigns. These ads reach the inbox of all mobile users at no cost for apps or data. The ad remains in the customer's inbox until the customer voluntarily removes it. There is absolutely no spam! Recent studies have found moLotus ads to be superior to all other mobile advertising platforms in terms of conversion rates.

3. Emphasis on Personalized Communication

Mobile personalization is the process of using customer-specific data to enhance the marketing message across mobile devices. In 2022, consumers want a customized and personalized experience. Personalization options have changed significantly as most customers prefer to stay home and shop online.

Improving mobile marketing strategy is essential for businesses to keep up with the new personalization trends. This year, it is wise to take advantage of the hyper-personalization capabilities of tools such as moLotus to enhance mobile marketing efforts. moLotus can adjust the brand message based solely on the customer's name, number, and other relevant customer data.

4. Tracking Consumer Behavior Better

A great mobile experience can only be achieved after the necessary testing and tracking have been completed. Businesses have been using plenty of useful mobile analytics tools like Google Analytics, Localytics, Mixpanel, etc. They assist in tracking consumer behavior. moLotus is one such solution that could suit businesses best in 2022.

Businesses should consistently analyze consumer behavior via moLotus and pay attention to what works and what does not. This year more brands are expected to switch to moLotus big data analytics and advanced reporting.

5. Move Ahead with Conversational Marketing

Trends reflect that brands are moving towards conversational marketing which is a customer-centric and dialogue-driven approach towards marketing. In 2022, it has turned to be the go-to strategy for improving customer engagement, enhancing customer experience, and boosting revenue via mobile advertising. This year the businesses should stay more connected with customers by establishing a two-way interaction via mobile devices. This would be best possible via a mobile marketing tool like moLotus. The platform offers multiple customer interaction options like callback, SMS, Link Clicks and more.

6. Attract Loyal Customers via Digital Offers

Brands have been giving incentives to loyal customers so that they keep returning to their business. The year 2022 requires better, well-designed and well-managed loyalty campaigns full of new offers. Businesses should entice the target audience with the right offers using the right marketing tools.

Earlier they have been encouraging loyal customers using mobile apps such as FourSquare and ShopKick offering rewards and incentives such as coupons and discounts. This year a great option might be moLotus, which offers personalized mobile coupons and vouchers. Breakthrough features in moLotus have replaced newspaper / print coupons with personalized event-based real-time digital coupons and coupons. They are much cheaper, faster to distribute, and more responsive than printed ones. It is easy to manage and cheap, which has significantly reduced fraudulent use. These features bring new levels of control, accuracy, and measurement to mobile marketers, ultimately getting high ROI out of their campaigns.

7. Send More Mobile Reminders

Mobile appointments and service reminders are great examples of proactive mobile marketing that is more relevant and valuable this year. Missing an appointment can be costly for businesses. Unlike unsolicited spam messages, reminders are the result of a particular customer's opt-in action and are a very important touchpoint between the brand and the customer. Sending personalized service reminders, including scheduled delivery details and times, via mobile platforms such as moLotus will greatly help maintain customer loyalty and improve the effective operation of businesses.

8. Customize Marketing Campaigns

Mass campaigns no longer work in 2022. Customized mobile marketing may be the best way to reach consumers this year. It has proven to be highly effective almost every time, even if it is used by only a small number of consumers. Salesforce figures show that high-performing companies use 51% more data targeting and segmentation than poor-performing companies.

Businesses should query customer data to find the people they are targeting, from basic demographics to online behavior, attitudes, interests, and perceptions. Interestingly, the moLotus mobile platform offers customized campaigns for languages, demographics, and more. moLotus has the ability to leverage customer data at the micro level.

9. Motivate Customers for Giving Feedback

Everyone appreciates being asked for their opinions. As avid fans of the brands, customers provide them with informed opinions. These feedbacks help brands while deciding on a new publishing service, program, or marketing tactic. Traditionally, they have been sending printed survey forms to loyal customers to ask for their opinions. The pandemic has been very overwhelming for customers. Currently customer behavior is characterized by fear and the need for protection. In such cases, it is important to collect customer feedback digitally. If possible, without physical contact with mobile marketing apps and tools. This year it would be best for businesses to receive immediate customer reviews and feedback on various business aspects via moLotus. The platform offers a unique mobile-based instant feedback capability.

10. Automate Marketing Campaigns

Automation can improve both the efficiency and effectiveness of mobile campaigns. Not only businesses can save time, but can also ensure that their customers receive messages quickly. To get the most out of mobile messaging, businesses should take advantage of new mobile marketing platforms such as moLotus, Marketo, and Hubspot to automate campaigns.

Mobile automation technology continues to evolve in 2022, and moLotus' breakthrough automation capabilities meet business expectations and eliminate mobile marketing inefficiencies. This platform represents new technological advances and enables marketers to create rich, automated experiences.

Conclusion

This year businesses expect to see an acceleration in the shift to mobile video customer interaction and technologies. Customers are adapting faster and are ready to buy products and services via mobile phones. The 2022 mobile marketing trends should move brands towards revisiting their existing marketing strategies and offerings to meet emerging customer expectations. It is imperative for them to embrace mobile marketing tools like moLotus and end up gaining customer’s trust, heart share and mindshare.