Top Content Marketing Techniques That’ll Skyrocket Your Salesby David Jones Digital Marketor
Understand the dynamics of content marketing. It produces and distributes a variety of content, but has failed to generate sales or added relevant leads to its marketing channel.
Understanding WHY is definitely important here. If someone who:
- it does not have a clearly defined content strategy
- marketing strategy focuses on awareness and commitment rather than sales promotion
- struggles to make content marketing an essential part of digital marketing
- If you are a content marketer, here are 6 reasons why you need these content marketing strategies to turn your campaigns into long-term success!
Really understand the sales channel
What is it that competent B2B marketers who are actively involved in content marketing do success differently? They produce customer-centric content first. They research their target audience well, exploit their psyche, and understand their expectations of the brand.
The first thing you need to consider is not to load your content marketing strategy into the sales funnel in the hopes that it will serve the needs of both potential buyers and sellers. Understand that these two goals are completely different. the need for brand awareness always lies in identifying the customer of the product / service afterwards.
Create content based on which stage of your marketing funnel you focus on. If it is at the bottom of the channel, the type of content must match the buyer and the product.
Search for your customer - Knowing their preferred brand, product or industry will only help you create a content marketing strategy that will bring in potential customers.
Inform your customer about how your product may affect their lives. Create a content marketing campaign that explains in detail what you do and why you should invest in you.
Let your marketing teams work together to create an integrated campaign that allows for a seamless and seamless customer journey. Give relevant examples of content marketing to establish your position. This will help your managers gather all the information they need to become a customer.
Get to know the concept of Customer Persona
Once you’ve figured out what digital content works for your audience, it’s time to develop a customer who really feeds your conversion rates. Get to know the people you’re selling to in detail and continue to adjust your content strategy based on your findings. Work with content ideas that not only create valuable content, but are essential to your overall content marketing plan. Below, the Quicksprout content control example paints a clear picture.
It is important to look at all the factors you are selling to as it is much more specific. As a result, you will build more such clients based on these different factors.
Bottom line - customer personalities help you create a relevant content strategy.
Develop a video content strategy
No, we didn’t just whip out the old trick of the book. There are a lot of people out there who usually don’t do the best job of displaying the right message through their visual content.
Your video can be informative and entertaining and will continue to be about your business. A good example of this is actor Mathew McConaughey’s short film Wild Turkey, which was made about a year ago. Give you an idea of how to integrate your brand or product with your content marketing efforts in the form of a video.
The video is informative and effectively tells us about the concept of thought leadership surrounding the product as well as the creators behind it. In short, they don’t tell them, but tell them an interesting story that revolves around their brand and that still has interesting, good content material. It certainly educates viewers, but most importantly, the audience can relate to the emotional aspects of it. So much so that they can even buy the product in advance. Therefore, the most important element in producing compelling content would be:
Focus on how your products work and what your needs are.
Showcase your products with quality content where it makes sense or is more practical.
Create a customer travel map
That’s good - if the buyer has an itinerary, it leads even further than the conversion funnel during the purchase process. Focusing on post-purchase events, to highlight customer retention, this strategy is an important driver of sales while also helping to create content that is worth selling.
Primarily because it doesn’t always focus on gaining new customers. Of course, gaining new customers is a wonderful thing, except that it comes at a cost and rarely gives you the results you want. Short:
Analyze customer behavior after initial purchase with native advertising
Put yourself in the shoes of your customers and then choose the right distribution channel
Track conversions and leads
Here’s a question, do you know where your leads come from?
If the answer is no, then we have a huge problem. Knowing where your leads are coming from is one of the main reasons your content isn’t getting the effect you need.
Knowing this with traditional marketing was easy as the options were limited back then. Very few content tools could be promoted, the search engine was not as powerful, but now times have changed.
Almost every customer trip, as we know, is done online. And it’s awesome because you can keep track of where they came from and how they were discovered. This will better understand why they were purchased and may modify your content strategy accordingly.
You can use UTM parameters to track your leads - this helps you determine where your leads are coming from - Twitter, Facebook, Google Ads, email marketing campaign, social influencer or any other social media platform.
Do you also have tags for each post within a particular platform, for example, if the leads are from Facebook, which specific post?
Open Google Analytics to set UTM parameters. It's simple, just go to the "Demos and Tools" menu and "Campaign URL Builder."
Also accurately measure your return. You can check the direct sales results to see how successful your campaign has been, whether on social media, the Display Network, or any other medium.
Take advantage of webinars
Webinars are effective and extremely educational for a content marketing agency. They can upload conversion rates without looking like super “sellers,” which is a great thing for webinars. Adobe reported a conversion rate of 19% for webinars, while BuzzSumo had a conversion rate of about 20%.
Webinars can put you among the professionals
When done well, they are great for engaging an audience
You can generate new leads and build relationships
You can invite guests and it is tremendous value
In summary, a content marketing strategy should focus on not only reaching your target audience, but turning them into customers. Be sure to build your strategy based on what your target audience wants and not what your sales funnel requires. Lastly, keep up with the latest trends and news to stay relevant in the market so you can be at the forefront of the content creation game.
Created on Mar 10th 2021 05:38. Viewed 259 times.
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