Top 5 Ways to Optimize your Ad Copy for Rocketing PPC Performance in 2020

by Confounding Solutions Digital Marketing Expert

Well, if you are planning to earn mints through quick processes for your business. Then, PPC marketing services will accomplish your desires. This is capable of extending opportunities to create highly targeted campaigns that will reach more valuable customers.

So, let’s not waste any more minutes and quickly discuss a few simple and efficient ways through which you could be able to sail through the Google ads tides with balanced ad copy.

At the very moment, it is also important to keep a check over the gateway between your targeting market and the products you are providing. So, handle your ad copy with care which will definitely grab the attention, magnate them towards your offers and thereby provide them with the necessary steps to become your regular customers.

Anatomy of your Ad Copy

Strong PPC ads will always have these three elements like:

Features
Benefits
Call-to-Action

Features: Before you start dreaming about earning a large amount of revenue through healthy conversions. You also need to keep an eye on maintaining your USP straight and clearer. Whether you are selling a product or a complete range of products, you need to speak out the special feature most simply and more clearly. Being a leading Pay Per Click Advertising Company in Lucknow, our expert team coins this for showcasing the unique selling proposition of your service.

Benefits: Here, you can ask your sales team and development team to sit together and help you to list down the benefits of your products. After you have jotted down the list if you can answer these questions like ‘How the product will help your customers to meet their demands? Or “What’s in it for them?”. Then, it will become easy for you to write for your customers too and give a specific angle to the ad copy.

Call-To-Action: This element acts as the binding ingredient of your complete PPC advertising services which you are receiving through your digital marketing company. Through smart usage of the call-to-action button, allow your customers to take action over your ad and thereby purchase products and subscribe to services.

Framing out your PPC ads

Well, it will be difficult to state a proper and well-defined answer for writing down a PPC ad copy. As there are many businesses that are surviving in today’s competitive era.

Let’s brief you on what does AdWords expert-Perry Marshall quotes on the regard to ad copy. He states that ad copy should emphasize the benefits first.

This is because according to Perry consumers don’t want to buy products and services. By highlighting the benefits of your product, you can appeal to users’ emotions and offer them a way to solve their problems.

Mention active verbs in your ad copy

Since our schooling days, we have always been told to include active verbs rather than passive verbs in our essays and blogs. This adds a quotient of dynamism to the text which provides a virtual individual who is talking to the reader.

Through the example (mentioned below) you will understand better what I am talking about.

In the above example, you will note that there is a difference of words that mainly bring change and emotion to the copy. In the second ad copy, you will note that there is a mention of the word ‘Increase’ which directly answers your audience that what they will achieve through virtual memory.

Such inclusion will increase clicks rate by 150% which will be as double the performance of the 1st ad. So, if you want to increase your ad copy performance, do not forget to include active verbs in your PPC ad copy.

Avoid repetition of words and the meaning

Well, I understand this as, during my initial days in content marketing, I was too enthusiast reading my content and using new words. (But, this doesn’t mean that now I have become less energized with my profession). It is just that, whenever a person begins with any new work, he/she becomes more inclined towards it.

But, during that same time, I was improved by my seniors who used to proofread every content which I wrote for the business. They advised me not to so as it will make the reader reach to the same old point where he got started reading.

According to my suggestion and your take-away, you should always keep in mind that it is good that you know and understand the product or service. But, it is wrong to write repetitive and boastful things again and again. It ultimately hurts your business and its Google performance.

Call-to-Action buttons reading ‘Buy Now’, ‘Know more’ or ‘Subscribe Now’ have become old and stale. You cannot use these words again and again to attract your audience. You need to think out-of-the-box. Let me help you with this. Here I have some call to action content that you can use. This includes instances like:

When highly specific about cost-saving (Lower your costs…)
Let your prospects imagine, especially with your product/service (Imagine your wedding in)
Let your new customers know about your satisfied customers (Daniel trusted us… See who other trusted us?
Include bonus offer (Get expert advice free)

Focus on high performing keywords

Yes, these points will be your favorite one as from the beginning (while you started with content marketing) you have learned to use keywords which are ‘High in Volume, Low with CPC’. Additionally, here KPI or Key Performance Indicators are establishing stones in the word of content.

After reviewing your keyword’s performance report. You can see which keywords are performing best and can bring better profits. During the course, you will also know that some keywords are performing well. But, this does not mean that you will keep on using them over and over again.

Being a renowned PPC marketing services agency in Lucknow, we have learned that one should keep optimizing the bidding strategies of these keywords. By doing so, one can sieve through the highest bids of each of the keywords used.

Additionally, you too need to check the quality of the keywords which will tell you whether they are still the top performers.

Story in a Nutshell

A humble request to you all, keep track and monitor your PPC data and results.

When it comes to PPC, it needs constant monitoring to give a positive outcome. Further, it requires optimization which will enhance its results for the business. Through the conversion tracking report, you will know about insight which are performing and which are not performing. So, stand you from your competitors in the most unique way through positive PPC services.

Hopefully, this blog can answer your query that will effectively improve the performance of your PPC campaign and bring out better results for 2020.