Top 5 concerns for Choosing a Domain Name

by james Smith Sr. Web Developer

The first and also the most important consideration in an online business is its Domain Name. It is the URL that first comes into notice and if the visitors find it uninteresting, they won't visit those sites.

Another advantage of a good URL is it could be helpful in SEO. If you include keywords in your website URL, it would become a true Australian Domain Name that would help in achieving organic ranking and diverting natural traffic to your site.

Using a good URL is necessary for branding. It can promote your brand name like any other marketing tool. Whenever your site comes into notice, it would highlight the brand name.

Here're some important tips for choosing the right URL:

1. Branded vs Generic

A generic name would dilute your business in the competition. Your site would look like any other if it goes with a generic URL. But a branded name would make it stand out in the crowd. It is better to use URL generators to get a better idea instead of going to generic things.

2. Small is Beautiful

Experts suggest using a maximum of 12 characters for URL writing but you should try keeping it concise to 6 or 7 characters or nor more than 14 characters if you need a bigger URL. A small URL is easier to remember.

3. Ease of Typing

The visitor enters your URL in a browser but stops after entering the initial characters because of difficulty in memorizing the spelling. Or he enters a wrong URL. Both situations aren't good for your business. In addition to choosing a branded URL and keeping it short, you should make sure that it is easy to type.

4. Easy To Pronounce

If your URL is easy to pronounce, you will get the benefit of word of mouth. Loyal customers can promote your website in their conversations if the URL fits into the conversation.

5. Think Long-Term

Never be in a hurry to choose a Domain Name because it is a long-term game. Many factors come into play when a URL is created. For example, you should avoid using hyphens and numbers to keep things simple. Take your time for writing a better URL for your site.

Conclusion:

Try keeping the Australian Domain Name of your site as natural as possible. Luckily there are URL generators that can help in locating the right name for your business. You can do a better job by mixing your creativity with a URL generator.