Top 5 Blunders To Avoid During Amazon Product Listingby Riana Mitt Marketing Manager
The relevancy and quality of your product copy decides whether a lead would convert or bounce back. Although, product descriptions are taken very seriously, nowadays, by online merchants, poor-quality product descriptions are still found in plenty on ecommerce platforms.
According to various Amazon virtual assistant service providers, here is a list of top 5 blunders which are negatively affecting your product descriptions -
Giving insufficient information
Prospective buyers have many questions running in their mind while scrutinizing a product. And when the deal occurs online, their apprehensions increase two fold. As he has to make a decision by merely looking at the image and description of the product. In such cases, providing insufficient information to your leads will fail to convert them. One good practice followed by various Amazon product listing services providers is, that they prioritize the buyer’s perspective. They put a greater emphasis on the buyer’s mindset. What questions would a buyer have in his mind before buying this product? And then they try to provide specific answers (regarding dimensions, quantity, software versions,resolutions etc.) for every imaginable question.
Providing inaccurate details
Giving inaccurate details regarding your product is the biggest cardinal sin you could commit on your e-store. Once the customer is deceived or misinformed, it is highly likely that he would not return to your store again.
Using inappropriate words
Words should be chosen very carefully while writing product descriptions. If you use any technical jargon, then make sure that it would be easily understood by the target audience.
Lack of bullets/numbers
Prospective buyers usually have multiple options opened in various tabs in their browsers while they choose the best product out of them in all. Even experts from Amazon product listing services admit that buyers never read product descriptions word - by - word. They rather skim through the details and make a decision. In such a scenario, it becomes imperative to make sure that there is a liberal use of bullets or numbers for easy comprehension of the readers. Therefore, in order to increase your sales revenue, you should enable the buyers in quickly scanning your product.
No mention of benefits
Apart from the technical details, it is vital to mention its benefits too. Failing to write down its benefits can make the buyer bounce back. No one wants to invest in a item which is ‘good for nothing’. Convince your readers why your product is better than its counterparts. If you find this task a bit difficult, take assistance of Amazon product listing services. An amazon expert will effortlessly pen down all the pros associated with your product.
Professional Amazon virtual assistant service providers take care of keyword research and integrate those relevant keywords with the product’s features and qualities to create high-quality product descriptions which can easily compel the prospective buyers to hit the ‘buy’ button.
QuikTek Info specializes in providing Amazon product listing support and removes any kind of uncertainty from the mind of the buyer regarding a product. If you wish to boost the productivity of your online store by hiring an expert Amazon virtual assistant, then drop a mail at firstname.lastname@example.org to get started.
Created on Feb 14th 2018 06:29. Viewed 467 times.