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Top 5 B2B Ecommerce Platforms You Should Consider in 2022

by Himanshu Goyal Digital Consultant

The global eCommerce market is gaining huge traction, and the B2B model has successfully sprouted its head. In the year 2021, B2B eCommerce sales increased by 17.8% compared to 2020. As per estimations, B2B e-commerce sales accelerated due to increased investment of more business buyers and sellers in digital commerce. It is a more efficient and effective way to research and purchase corporate goods and services. So, there is no better time to build a website for your B2B eCommerce.

However, the best B2B eCommerce platform plays a vital role in designing website features for business operation and management, securing them from vulnerable attacks, and creating a seamless user experience for visitors. Whether it is your first time choosing a B2B e-commerce platform or you would like to switch providers, you have multiple options to choose from. This guide highlights some of the top B2B platforms to help you decide which might be a good fit for your business.

Here you go!

Shopify Plus

Shopify is the one-stop solution for choosing a B2B e-commerce platform due to its low start-up cost and easy interface. It is an all-in-one cloud-based tool that provides you with all B2B e-commerce solutions for developing your website from which you can quickly sell and ship your products. Not only this, migrating to Shopify from another e-commerce platform is quite seamless, too!

Shopify Plus is a version of Shopify to make enterprises more potent with advanced functionality. Businesses can automate common sales processes across retail, direct-to-consumer, B2B, and wholesale customers with Shopify Plus.

Key Functionalities-

● Hosting available

● Low technical requirement

● Personalized service for Shopify B2B store owners to get started

● Automotive processes

● Dropshipping potentials;

● Affordable and predictive cost

● Various built-in tools

BigCommerce

BigCommerce is one of the top-rated SaaS-based eCommerce platforms with over 60,000 merchants in over 150+ countries. While the platform is originally popular for its B2C eCommerce service, BigCommerce has just launched its B2B edition in 2021. The newly launched platform enables you with powerful features to readily meet and exceed your buyers’ expectations. Now, businesses can enable a better B2B eCommerce experience by utilizing automated customer and pricing segmentation, purchase orders and net payment terms, user roles, and integrations with major ERP, OMS, and CRM systems.

Key Functionalities-

● Unified platform for both B2B & B2C

● Custom pricing

● Corporate account management

● Restricted log-in

● API integrations for ERP, OMS, and CRM

● Multiple shopping lists

● Customized shipping rates

● Robust and secure cloud hosting

● Well-managed product inventory

● Great SEO features

Magento Commerce

Acquired by Adobe, Magento is a popular B2B e-commerce platform built on open source technology that allows e-commerce sellers to take complete advantage of a flexible shopping cart system while also taking control over the look and functionality of their wholesale e-commerce platform. Everything you need to manage B2B e-commerce sites for multiple brands, channel partners, or key accounts is possible via Magento Commerce. This B2B e-commerce platform allows you to scale from a seller with a limited product line to a business handling tens of thousands of products.

Many large companies such as ASUS, HP, and Samsung trust Magento with their eCommerce sites.

Key Functionalities-

● Specific Customer segmentation and personalization

● ERP integration

● Customized solutions for B2B/B2C hybrid businesses

● Enhanced security from CDN, DDoS to Firewall.

● Over 1500 + Magento Commerce extensions

● Robust admin management

● Mobile-friendliness

● SEO-friendly

Salesforce Commerce Cloud

Worldwide, popularly known as a CRM (Customer Relationship Management) solution provider, Salesforce entered the B2B e-commerce ecosystem in 2018 with its acquisition of CloudCraze. It is a SaaS ‘B2B Commerce’ managed package application designed, built, and maintained on the Salesforce platform. Now with Salesforce B2B Commerce Cloud, your organization deepens engagement with buyers no matter the complexity of orders.

Key Functionalities-

● Faster time to market

● Powerful merchandising functionality

● Effective catalog management

● Optimized order processing

● Personalization and machine learning

● Effective omnichannel solution

● Regular updates and improvements

Elasticpath

Elasticpath is the ultimate solution when moving away from legacy commerce platforms to a modern B2B eCommerce platform that improves customer retention through digital experiences. Elasticpath introduces a transformative approach and an API-first strategy that develops into an API-driven, headless solution for B2B organizations.

Key Functionalities-

● Headless Approach

● 3 level approach in the cache framework

● Robust Cortex API architecture

● Logging frameworks available with Log4j

● Maximum data security

● Unparalleled customizability

If we talk about specific B2B features, Elasticpath enables multi-currency, multi-brand, multi-country in a single platform, catalog management, product and service bundles, account management, intelligent search and merchandising, and personalization, flexible promotions, and payments.

Conclusive Thoughts

Once shifted into the convenience, ease, and maximized productivity of digitalization, there is no turning back for B2B companies to the traditional route anymore. We hope you have found some valuable insights in this article and picked one eCommerce platform for your B2B website based on your requirements. At Successive Technologies, we combine our deep domain expertise with data-driven analytics to optimize retail operations and deliver omnichannel customer experiences. Let our professionals know your requirements – Schedule a call and get your solution today.