Top 4 Ingredients for an Effective Social Media Strategy

by Abhinav K. Digital Marketing Expert, Freelance

We all know that the ultimate purpose of any business is to grow business's brand while maintaining long-lasting relationship with the customers. And social media is the most crucial branding tool to every business's marketing initiative. But just creating an account in social media channels won't help to take business higher. Obviously, there is no use of maintaining social channels if they're not adding value to your business. In a nutshell, the more specific you can get with your social marketing strategy- and more importantly-an objective- the more effective will be results.

There are a few ingredients you can add to your social media marketing plan that will assist you to become a brand:

1. Ideal Social Media Networks: The first and Foremost thing is to choose the right social media channels that best fit for your business and will help you to achieve business goals. There are myriad of social networks available and each social channel is unique, with its own style, own best practices and own audience. You can figure it out by auditing which social media sites your target market uses and where you stand versus your competitors in the social media universe. If you already have any social media profiles, it is apt to assess how these are working for you and how you can refine and update them to get best possible results.

2. Increase Engagement: Having thousands of followers is remarkable, but it is of no use if they are inactive or do not pay any attention to your content. If you wish your audience to stay engaged, you need to be engaging. The most effective way to do this is to talk openly with your followers. Maintain a witty and fun relationship with your clients by replying to their comments, and asking them to interact with your content. But the interaction of followers is only possible when your content is appealing. You can also run a contest or create powerful social campaigns that will keep your followers engaged and spur them to participate.

3. Stay Connected With Big Shots In Your Industry: When it comes to what type of content and information get the most engagement, turn to the bigwigs of your industry for social media inspiration. Watch the content they post, do research, follow them and try to imbibe everything you can. It will help you to know what you can do to make your followers engaged by posting something that they might be missing.Digital Marketing

4. Assess and Adjust Your Social Media Marketing Strategy: Don't make your social media plan broad and lofty. This is also necessary to understand that your plan should be regularly changing. As new networks develop, you may like to add them to your strategy. Therefore be flexible with the changes and rework your strategy every time you add to the new network. Do Surveys and track your links to gauge success. You can track your page visits driven by social media with the help of Google analytics. Constantly check and analyze your successes and failures, and then discover what adjustments need to be made to your social media plan.