Tips To Assist You In Choosing The Correct SEO Consultant

SEO consultants cover a wide ranging subject area through their role, from finding coding issues in your website that are hindering it from ranking effectively to raising your sites popularity with search engines by creating the necessary links. SEO consultants come from a number of different backgrounds and this has an impact on their preferred type of optimisation method. The primary purpose of an SEO Consultant, however, remains the same and that is to evolve and apply strategies that will better your rank within search engines.

Search engine companies like Google are extremely adept at identifying websites that have been taking advantage of underhanded SEO techniques with the intention of manipulating search engine rankings. Usually these bad practices are penalised with a drop in rankings until the optimisation techniques are changed but in the worst cases it could result in a site being completely de-listed from the search engine. As with any profession there are ethical and non ethical individuals. The following tips are to help you in selecting a professional consultant and avoiding penalties.

Does the SEO consultant observe the appropriate best practices? Search engine companies publish their policies regarding the way websites should be built and marketed. They additionally produce a clear list of which practices are not deemed acceptable and will result in penalties. Be sure that your SEO consultant follows the relevant search engine guidelines and practices only 'white hat' SEO.

Does their approach to search engine optimisation provide consistent and long-term outcomes, while protecting your brand at the same time? You would be devastated if a month or two after hiring an SEO consultant your ranking with the search engines began to fluctuate in an unstable way and your site was compromised. Business could be hindered and your clients could gain a poor impression of your brand. Ask the consultant lots of questions regarding their method and approach to SEO. Even if you don't entirely understand all that they say, your initial questions are likely to lead to them taking a more methodical approach to the SEO of your site.

Will the strategies used appeal to web users? The experience of web users should always be prioritised. Well written and relevant content gives site visitors a positive experience. An element of the role of an SEO consultant is to advise on ways to enhance your site content so that it is more relevant to specific search terms. It is important to keep in mind that your website is primarily for site visitors and not to simply rank as high as possible in searches. Many SEO consultants will\ give examples of websites that they have already optimised successfully, visit these websites and gauge whether the content gives a site visitor a good user experience or if it reads like it was written by a robot just to rank well.

Which would you say is more important; quality or quantity? The quality of your site visitors is more important than the quantity. 100 site visitors and 10 sales is more helpful than 1000 visitors and no purchases. The keywords you choose to target for optimisation purposes are essential. As an illustration, lets envisage that you sell blue Widgets. Favourable optimisation of your site for 'Widgets' due to your SEO campaign could attract large numbers of visitors to your website but if your new visitors are only interested in yellow Widgets you will not benefit from an increase in sales. You would be far more likely to benefit from increased sales by optimising the website for 'Blue Widgets' or 'Buy Blue Widgets'.

What services does the SEO consultant offer? You should know precisely will be provided by the SEO. There are many consultants who offer clients an advisory role and having looked at and assessed your site will write a detailed report telling you exactly what you need to do to make your site rank well. That is no problem if you have access to your own in-house development team but not so helpful if you don't. Other consultants however will implement the work for you after they have taken care of the strategy work.

What amount is the consultant charging? Although this seems like a simple question, it is a tricky one to understand To make effective comparisons you have to have a clear understanding of the services you have been quoted for. Try to find out the typical cost to optimise a site of a similar size to yours. If a consultant guarantees a number one position, you should be wary as they cannot guarantee this 100 per cent.

Do you think you would be able to develop a good working relationship with the consultant? You don't have to be best mates but an easy working relationship will go a long way to making your SEO campaign more successful. Consultants may do the minimum to fulfil the terms of their contract or alternatively do their utmost best to achieve the results you are hoping for. If you have a strong and friendly working relationship with your consultant you are much more likely to get a few more miles out of your drive.

My name is Ade Lewis and I am an SEO consultant providing a wide range of SEO services from fixed price SEO packages through to high level SEO consultant services. I can offer you help and advice to get your website ranking in the top Google organic search engine listings. No matter how large or small your business is, or at what stage of development your online business presence is you will benefit from having a search engine optimiser on-board. I can help you succeed in gaining higher search engine rankings.

For more details visit-Ade Lewis and SEO MOZ Blog

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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